{"id":39103,"date":"2020-09-23T05:38:08","date_gmt":"2020-09-23T05:38:08","guid":{"rendered":"https:\/\/www.teamogy.com\/?p=39103"},"modified":"2021-02-15T08:26:32","modified_gmt":"2021-02-15T08:26:32","slug":"how-teamogy-helps-sell-to-your-clients","status":"publish","type":"post","link":"https:\/\/www.teamogy.com\/cs\/blog\/how-teamogy-helps-sell-to-your-clients\/","title":{"rendered":"Jak v\u00e1m Teamogy pom\u016f\u017ee l\u00e9pe prod\u00e1vat va\u0161im klient\u016fm?"},"content":{"rendered":"\n[et_pb_section fb_built=“1″ _builder_version=“4.6.1″ background_color=“#f4efe7″ min_height=“341px“ custom_padding=“0|0px|0|0px|false|false“ border_color_top=“#d6d6d6″ border_color_bottom=“#d6d6d6″ saved_tabs=“all“ locked=“off“][et_pb_row column_structure=“2_5,3_5″ module_class=“two-columns“ _builder_version=“4.4.4″ custom_margin_tablet=““ custom_margin_phone=““ custom_margin_last_edited=“on|desktop“ custom_padding=“17px||5px|||“][et_pb_column type=“2_5″ _builder_version=“4.4.4″][et_pb_text _builder_version=“4.6.1″ _module_preset=“default“]

BLOG<\/strong><\/h1>[\/et_pb_text][\/et_pb_column][et_pb_column type=“3_5″ _builder_version=“4.4.4″][et_pb_menu menu_id=“157″ active_link_color=“#ff4c00″ dropdown_menu_bg_color=“rgba(0,0,0,0)“ dropdown_menu_line_color=“rgba(0,0,0,0)“ dropdown_menu_text_color=“#000000″ dropdown_menu_active_link_color=“#000000″ mobile_menu_bg_color=“rgba(0,0,0,0)“ mobile_menu_text_color=“#000000″ module_id=“ogy__blog-menu“ _builder_version=“4.6.1″ menu_text_color=“#000000″ menu_font_size=“18px“ background_color=“rgba(0,0,0,0)“][\/et_pb_menu][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.6.1″ background_color=“#ffffff“ min_height=“3133px“ custom_padding=“23px||4px|||“][et_pb_row _builder_version=“4.6.1″ background_image=“https:\/\/www.teamogy.com\/wp-content\/uploads\/shutterstock_314449955_blog.png“ width_tablet=““ width_phone=““ width_last_edited=“on|desktop“ max_width=“790px“ height=“400px“ custom_margin=“-250px||||false|false“ border_radii=“on|6px|6px|6px|6px“ box_shadow_style=“preset6″][et_pb_column type=“4_4″ _builder_version=“4.4.4″][\/et_pb_column][\/et_pb_row][et_pb_row module_class=“two-columns“ _builder_version=“4.6.1″ max_width=“790px“ custom_padding=“4px||2px|||“][et_pb_column type=“4_4″ _builder_version=“4.4.4″][et_pb_text _builder_version=“4.6.1″ _dynamic_attributes=“content“ text_font=“|700||on|||||“ text_text_color=“rgba(0,0,0,0.34)“ text_letter_spacing=“2px“ link_font=“|||on|||||“ link_text_align=“left“ link_text_color=“#9e9e9e“ custom_padding=“||||false|false“]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9jYXRlZ29yaWVzIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJsaW5rX3RvX3Rlcm1fcGFnZSI6Im9uIiwic2VwYXJhdG9yIjoiIHwgIiwiY2F0ZWdvcnlfdHlwZSI6ImNhdGVnb3J5In19@[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.6.1″ _module_preset=“default“ max_width=“790px“][et_pb_column type=“4_4″ _builder_version=“4.6.1″ _module_preset=“default“][et_pb_text _builder_version=“4.6.6″ text_font=“|700|||||||“ text_text_color=“#4f4f4f“ text_font_size=“40px“ text_line_height=“1.4em“ header_font=“||||||||“ custom_margin=“||||false|false“ custom_padding=“||20px||false|false“ border_color_all=“#ff4c00″ border_width_bottom=“1px“ border_color_bottom=“#bababa“ locked=“off“]

Jak v\u00e1m Teamogy pom\u016f\u017ee l\u00e9pe prod\u00e1vat va\u0161im klient\u016fm?<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“3_4,1_4″ _builder_version=“4.6.1″ _module_preset=“default“ max_width=“790px“ custom_padding=“0px|||||“][et_pb_column type=“3_4″ _builder_version=“4.6.1″ _module_preset=“default“][et_pb_text _builder_version=“4.6.1″ _dynamic_attributes=“content“ text_font=“|300||on|||||“ text_letter_spacing=“2px“ custom_padding=“||||false|false“ locked=“off“]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9hdXRob3IiLCJzZXR0aW5ncyI6eyJiZWZvcmUiOiIiLCJhZnRlciI6IiIsIm5hbWVfZm9ybWF0IjoiZGlzcGxheV9uYW1lIiwibGluayI6Im9mZiIsImxpbmtfZGVzdGluYXRpb24iOiJhdXRob3JfYXJjaGl2ZSJ9fQ==@[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_4″ _builder_version=“4.6.1″ _module_preset=“default“][et_pb_text _builder_version=“4.6.1″ _dynamic_attributes=“content“ text_text_color=“#ff4c00″ text_orientation=“right“ module_alignment=“right“ custom_padding=“||||false|false“ locked=“off“]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9kYXRlIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJkYXRlX2Zvcm1hdCI6ImRlZmF1bHQiLCJjdXN0b21fZGF0ZV9mb3JtYXQiOiIifX0=@[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.6.1″ max_width=“790px“][et_pb_column type=“4_4″ _builder_version=“4.4.4″][et_pb_text _builder_version=“4.6.6″ text_font=“|300|||||||“ ol_font=“|700|||||||“ max_width=“100%“ module_alignment=“center“ custom_margin=“0px||23px||false|false“ custom_padding=“||||false|false“ text_text_align=“left“ locked=“off“]

Ka\u017ed\u00e9mu v agentu\u0159e, kdo p\u0159edkl\u00e1d\u00e1 klient\u016fm rozpo\u010dty, se ur\u010dit\u011b stalo, \u017ee klientovi se p\u0159edlo\u017een\u00e1 cena \u201enel\u00edbila\u201c.<\/strong><\/p>\n

Klienti tento sv\u016fj nesouhlas s cenou vyjad\u0159uj\u00ed r\u016fzn\u011b. Od p\u0159\u00edmo\u010dar\u00fdch a drsn\u011bj\u0161\u00edch formulac\u00ed typu \u201eNo to jste se snad zbl\u00e1znili\u201c \u010di kultivovan\u011bj\u0161\u00ed \u201etato cena n\u00e1m naprosto nevyhovuje\u201c a\u017e po skoro ne\u010diteln\u00e9 v\u00fdroky, kter\u00e9 nejsou na prvn\u00ed poslech srozumiteln\u00e9, co jimi klient m\u00edn\u00ed, jako t\u0159eba \u201enev\u00edm, zda projekt v\u016fbec chceme realizovat\u201c.<\/strong><\/p>\n

Kl\u00ed\u010dem k \u00fasp\u011bchu, tedy k tomu, abychom se s klientem dohodli a v ide\u00e1ln\u00edm p\u0159\u00edpad\u011b cenu obh\u00e1jili v pln\u00e9 v\u00fd\u0161i \u010di si nesn\u00ed\u017eili mar\u017ei, je pochopen\u00ed, jak\u00e1 konkr\u00e9tn\u00ed n\u00e1mitka za v\u0161\u00edm stoj\u00ed.<\/span><\/p>\n

D\u016fvod\u016f k n\u00e1mitce \u201ecena\u201c\u00a0 je v podstat\u011b 7. Kdy\u017e rozpozn\u00e1me, kter\u00fd konkr\u00e9tn\u00ed d\u016fvod z t\u011bchto 7 to je, m\u00e1me vyhr\u00e1no. M\u016f\u017eeme toti\u017e u\u010dinit spr\u00e1vnou protinab\u00eddku.<\/span><\/p>\n

Nen\u00ed toti\u017e nic hor\u0161\u00edho, ne\u017e se nekonkr\u00e9tn\u00ed nespokojenosti klienta s cenou vylekat a nab\u00eddnout mu hned slevu. Mo\u017en\u00e1 t\u00edm z\u00edsk\u00e1me pro tentokr\u00e1t zak\u00e1zku, i kdy\u017e s ni\u017e\u0161\u00edm ziskem, ale ur\u010dit\u011b t\u00edm utrp\u00ed na\u0161e d\u016fv\u011bryhodnost a profesionalita. V\u017edy\u0165 pro\u010d jsme ni\u017e\u0161\u00ed cenu nenab\u00eddli rovnou?<\/p>\n

Zde m\u00e1me 7 d\u016fvod\u016f, kter\u00e9 klienta vedou k n\u00e1mitce \u201ecena se mi nel\u00edb\u00ed\u201c:<\/strong><\/span><\/p>\n

    \n
  1. Jen to zkou\u0161\u00ed – bav\u00ed ho vyjedn\u00e1v\u00e1n\u00ed o cen\u011b – jinou (ni\u017e\u0161\u00ed) cenu ve skute\u010dnosti nepot\u0159ebuje a netrv\u00e1 na n\u00ed<\/li>\n
  2. Sleva je c\u00edl – klient pot\u0159ebuje z\u00edskat slevu pro firmu, pro kterou cenov\u00e9 podm\u00ednky dojedn\u00e1v\u00e1, proto\u017ee je to jeho \u00fakol (na z\u00edsk\u00e1n\u00ed slevy m\u016f\u017ee b\u00fdt dokonce v\u00e1z\u00e1na \u010d\u00e1st bonusu osoby, kter\u00e1 o slev\u011b vyjedn\u00e1v\u00e1)<\/li>\n
  3. V\u00ed\/ mysl\u00ed si, \u017ee stejn\u00e1 v\u011bc\/ slu\u017eba lze koupit levn\u011bji<\/li>\n
  4. Cen\u011b nerozum\u00ed, nechce b\u00fdt nap\u00e1len<\/li>\n
  5. Nerozum\u00ed\/ nev\u011b\u0159\u00ed u\u017eitku dan\u00e9 slu\u017eby\/produktu za danou cenu<\/li>\n
  6. Ned\u016fv\u011b\u0159uje konkr\u00e9tn\u00edmu obchodn\u00edkovi \u010di firm\u011b<\/li>\n
  7. Nem\u00e1 na zak\u00e1zku tolik pen\u011bz<\/li>\n<\/ol>\n

    Z v\u00fd\u0161e uveden\u00fdch d\u016fvod\u016f jasn\u011b vypl\u00fdv\u00e1, \u017ee by obchodn\u00ed reakce nem\u011bla b\u00fdt na v\u0161echny d\u016fvody stejn\u00e1. Proto je tak d\u016fle\u017eit\u00e9 zn\u00e1t skute\u010dn\u00fd d\u016fvod n\u00e1mitky.<\/span><\/p>\n

    Abychom odhalili ten spr\u00e1vn\u00fd d\u016fvod, je zapot\u0159eb\u00ed chyt\u0159e se pt\u00e1t a pot\u00e9 pozorn\u011b naslouchat odpov\u011bd\u00edm.
    <\/span>A je d\u016fle\u017eit\u00e9 nep\u0159edpokl\u00e1dat, \u017ee odpov\u011b\u010f zn\u00e1me! Proto\u017ee se m\u016f\u017eeme m\u00fdlit.<\/span><\/p>\n

    Jak\u00e9 jsou tedy indicie jednotliv\u00fdch bod\u016f a jak spr\u00e1vn\u011b reagovat?
    <\/span>Na\u0161e mo\u017en\u00e9 dotazy jsou pro v\u0161echny d\u016fvody n\u00e1mitky v za\u010d\u00e1tku vlastn\u011b velmi podobn\u00e9. Z\u00e1kladem je d\u00e1t nejd\u0159\u00edve najevo, \u017ee jsme zaregistrovali nesouhlas s cenou a pot\u00e9 konkretizovat ot\u00e1zkami d\u016fvod nespokojenosti<\/span>\u00a0<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=“4.6.1″ _module_preset=“default“ header_5_font=“|700|||||||“ header_5_text_color=“#ff4c00″ header_5_line_height=“1.3em“ background_color=“rgba(0,0,0,0)“ custom_margin=“||23px||false|false“ custom_padding=“20px|20px|0px|20px|false|false“ border_radii=“on|6px|6px|6px|6px“ border_width_all=“1px“ border_color_all=“#ff4c00″]

    P\u0159\u00edklady ot\u00e1zek:<\/h5>\n
      \n
    • Vid\u00edm, \u017ee cena se V\u00e1m p\u0159\u00edli\u0161 nezd\u00e1, co konkr\u00e9tn\u011b V\u00e1m na n\u00ed nevyhovuje?<\/li>\n
    • \u0158\u00edk\u00e1te, \u017ee cena je p\u0159\u00edli\u0161 vysok\u00e1, jak\u00e1 konkr\u00e9tn\u00ed \u010d\u00e1st rozpo\u010dtu se V\u00e1m tak jev\u00ed?<\/li>\n
    • Vn\u00edm\u00e1m, \u017ee cena se v\u00e1m nel\u00edb\u00ed. Je n\u011bjak\u00e1 konkr\u00e9tn\u00ed \u010d\u00e1st rozpo\u010dtu, kterou bychom si m\u011bli proj\u00edt? Nebo chcete proj\u00edt rozpo\u010det cel\u00fd?<\/li>\n<\/ul>[\/et_pb_text][et_pb_text _builder_version=“4.6.1″ _module_preset=“default“ header_5_font=“|700|||||||“ header_5_text_color=“#ff4c00″ header_5_line_height=“1.3em“ background_color=“rgba(0,0,0,0)“ custom_margin=“||23px||false|false“ custom_padding=“20px|20px|0px|20px|false|false“ border_radii=“on|6px|6px|6px|6px“ border_width_all=“1px“ border_color_all=“#d3d3d3″ box_shadow_style=“preset3″ box_shadow_vertical=“0px“ box_shadow_blur=“12px“ box_shadow_spread=“0px“ box_shadow_color=“#d3d3d3″]
      D\u016fvod 1.<\/strong><\/span><\/h5>\n

      Klient to jen zkou\u0161\u00ed – bav\u00ed ho vyjedn\u00e1v\u00e1n\u00ed o cen\u011b – jinou (ni\u017e\u0161\u00ed) cenu ve skute\u010dnosti nepot\u0159ebuje<\/strong><\/span><\/p>\n

      Indicie:<\/strong><\/p>\n

        \n
      • Klient neum\u00ed konkretizovat, co se mu nel\u00edb\u00ed i p\u0159es na\u0161e dotazy.<\/li>\n
      • Klient nechce vlastn\u011b nic ud\u011blat levn\u011bji \u010di vypustit.<\/li>\n<\/ul>\n

        Uzav\u00edr\u00e1n\u00ed vyjedn\u00e1v\u00e1n\u00ed:<\/strong><\/span>\u00a0<\/span><\/p>\n

          \n
        • Klientovi uka\u017eme, \u017ee rozpo\u010det m\u00e1me promy\u0161len\u00fd a zakl\u00e1d\u00e1 se na re\u00e1ln\u00fdch zku\u0161enostech, kolik kter\u00e1 pr\u00e1ce trv\u00e1 \u010dasu. Cesta ke zlevn\u011bn\u00ed je p\u0159es vynech\u00e1n\u00ed n\u011bkter\u00fdch aktivit, realizace junior\u0161t\u011bj\u0161\u00edm \u010dlov\u011bkem nebo sn\u00ed\u017een\u00edm kvality (nap\u0159\u00edklad m\u00e9n\u011b n\u00e1kladn\u00e1 produkce). V p\u0159\u00edpad\u011b, \u017ee to klient jen zkou\u0161\u00ed, \u017e\u00e1dn\u00fd z t\u011bchto kompromis\u016f nebude cht\u00edt ud\u011blat.<\/li>\n
        • Rozpo\u010det vytvo\u0159en\u00fd v Teamogy a zku\u0161enosti z ji\u017e uzav\u0159en\u00fdch podobn\u00fdch zak\u00e1zek (s p\u0159ehledem re\u00e1ln\u00e9 \u010dasov\u00e9 n\u00e1ro\u010dnosti) jsou p\u0159i jedn\u00e1n\u00ed s klientem d\u016fv\u011bryhodn\u00fdm a seri\u00f3zn\u00edm zdrojem.<\/span><\/li>\n<\/ul>[\/et_pb_text][et_pb_image src=“https:\/\/www.teamogy.com\/wp-content\/uploads\/SalesQuotation.png“ title_text=“SalesQuotation“ show_in_lightbox=“on“ _builder_version=“4.6.6″ _module_preset=“default“][\/et_pb_image][et_pb_text _builder_version=“4.6.1″ _module_preset=“default“ header_5_font=“|700|||||||“ header_5_text_color=“#ff4c00″ header_5_line_height=“1.3em“ background_color=“rgba(0,0,0,0)“ custom_margin=“||23px||false|false“ custom_padding=“20px|20px|0px|20px|false|false“ border_radii=“on|6px|6px|6px|6px“ border_width_all=“1px“ border_color_all=“#d3d3d3″ box_shadow_style=“preset3″ box_shadow_vertical=“0px“ box_shadow_blur=“12px“ box_shadow_spread=“0px“ box_shadow_color=“#d3d3d3″]
          D\u016fvod 2.<\/strong><\/span><\/h5>\n

          Sleva je c\u00edl – klient pot\u0159ebuje z\u00edskat slevu pro firmu, proto\u017ee je to jeho osobn\u00ed\u00a0 \u00fakol<\/b><\/p>\n

          Indicie:<\/strong><\/p>\n

            \n
          • \n

            Na stran\u011b klienta nen\u00ed odborn\u00edk na p\u0159edm\u011bt objedn\u00e1vky, ale n\u00e1kup\u010d\u00ed.<\/p>\n<\/li>\n

          • \n

            Klient pou\u017e\u00edv\u00e1 formulace jako \u201eslevu prost\u011b pot\u0159ebuji\u201c.<\/p>\n<\/li>\n<\/ul>\n

            Uzav\u00edr\u00e1n\u00ed vyjedn\u00e1v\u00e1n\u00ed:<\/strong><\/span>\u00a0<\/span><\/p>\n

              \n
            • \n

              Pokud zjist\u00edme, \u017ee sleva se opravdu d\u00e1t mus\u00ed, proto\u017ee nakupovat se slevou je\u00a0 princip na\u0161eho klienta, mus\u00edme a\u0165 u\u017e p\u0159\u00edmo s n\u00e1kup\u010d\u00edm \u010di na dal\u0161\u00ed sch\u016fzce s odborn\u00edky vyjednat, co v realizaci omezit, aby se mohla d\u00e1t \u201esleva\u201c.<\/p>\n<\/li>\n

            • \n

              V Teamogy je pak dobr\u00e9 si do kontakt\u016f do \u010d\u00e1sti\u00a0 Detaily\/\u201e\u0161t\u00edtky\u201c u klienta poznamenat\u00a0 jeho specifikum \u201epot\u0159ebuje slevu\u201c.<\/span><\/p>\n<\/li>\n<\/ul>[\/et_pb_text][et_pb_image src=“https:\/\/www.teamogy.com\/wp-content\/uploads\/screely-1603808590744.png“ alt=“always-wants-discount“ title_text=“always-wants-discount“ show_in_lightbox=“on“ _builder_version=“4.6.6″ _module_preset=“default“][\/et_pb_image][et_pb_text _builder_version=“4.6.1″ _module_preset=“default“ header_5_font=“|700|||||||“ header_5_text_color=“#ff4c00″ header_5_line_height=“1.3em“ background_color=“rgba(0,0,0,0)“ custom_margin=“||23px||false|false“ custom_padding=“20px|20px|0px|20px|false|false“ border_radii=“on|6px|6px|6px|6px“ border_width_all=“1px“ border_color_all=“#d3d3d3″ box_shadow_style=“preset3″ box_shadow_vertical=“0px“ box_shadow_blur=“12px“ box_shadow_spread=“0px“ box_shadow_color=“#d3d3d3″]

              D\u016fvod 3.<\/strong><\/span><\/h5>\n

              Klient v\u00ed\/mysl\u00ed si, \u017ee stejn\u00e1 slu\u017eba lze koupit levn\u011bji<\/b><\/p>\n

              Indicie:<\/strong><\/p>\n

                \n
              • \n

                Klient konkr\u00e9tn\u011b uvede, \u017ee si mysl\u00ed nebo v\u00ed, \u017ee lze koupit stejnou v\u011bc levn\u011bji.<\/p>\n<\/li>\n<\/ul>\n

                Uzav\u00edr\u00e1n\u00ed vyjedn\u00e1v\u00e1n\u00ed:<\/strong><\/span>\u00a0<\/span><\/p>\n

                  \n
                • \n

                  Pokud se jedn\u00e1 jen o klientovu domn\u011bnku, m\u016f\u017eeme podobn\u011b jako v bod\u011b 1) d\u016fkladn\u011b proj\u00edt rozpo\u010det a obavy vyvr\u00e1tit.<\/p>\n<\/li>\n

                • \n

                  V p\u0159\u00edpad\u011b, \u017ee opravdu um\u00ed n\u011bkdo dodat danou v\u011bc\/ slu\u017ebu levn\u011bji, je ke zv\u00e1\u017een\u00ed, zda u dan\u00e9ho klienta d\u00e1v\u00e1 smysl mu d\u00edl\u010d\u00ed zak\u00e1zku prodat i se ztr\u00e1tou, abychom k n\u011bmu \u201enepou\u0161t\u011bli\u201c konkurenci, proto\u017ee celkov\u011b je pro n\u00e1s klient v\u00fdnosn\u00fd a nebo se zkr\u00e1tka ztr\u00e1tov\u00e9 zak\u00e1zky vzd\u00e1t, proto\u017ee obchodn\u011b n\u00e1m ned\u00e1v\u00e1 smysl.<\/span><\/p>\n<\/li>\n<\/ul>[\/et_pb_text][et_pb_text _builder_version=“4.6.1″ _module_preset=“default“ header_5_font=“|700|||||||“ header_5_text_color=“#ff4c00″ header_5_line_height=“1.3em“ background_color=“rgba(0,0,0,0)“ custom_margin=“||23px||false|false“ custom_padding=“20px|20px|0px|20px|false|false“ border_radii=“on|6px|6px|6px|6px“ border_width_all=“1px“ border_color_all=“#d3d3d3″ box_shadow_style=“preset3″ box_shadow_vertical=“0px“ box_shadow_blur=“12px“ box_shadow_spread=“0px“ box_shadow_color=“#d3d3d3″]

                  D\u016fvod 4.<\/strong><\/span><\/h5>\n

                  Klient cen\u011b nerozum\u00ed, nechce b\u00fdt nap\u00e1len<\/b><\/p>\n

                  Indicie:<\/strong><\/p>\n

                    \n
                  • \n

                    Klient odpov\u00edd\u00e1 nekonkr\u00e9tn\u011b, vyh\u00fdbav\u011b , m\u016f\u017ee i \u0159\u00edci, \u201ecen\u011b prost\u011b nerozum\u00edm\u201c, \u201e projd\u011bte se mnou cenu je\u0161t\u011b jednou\u201c …atd.<\/p>\n<\/li>\n<\/ul>\n

                    Uzav\u00edr\u00e1n\u00ed vyjedn\u00e1v\u00e1n\u00ed:<\/strong><\/span>\u00a0<\/span><\/p>\n

                      \n
                    • \n

                      V tomto p\u0159\u00edpad\u011b je d\u016fle\u017eit\u00e9 zjistit, pro\u010d klient cen\u011b nerozum\u00ed, zda je mu jen ciz\u00ed zp\u016fsob na\u0161eho rozpo\u010dtov\u00e1n\u00ed, nebo si pod n\u011bkter\u00fdmi polo\u017ekami nedok\u00e1\u017ee p\u0159edstavit konkr\u00e9tn\u00ed \u010dinnost \u010di jej\u00ed pracnost.<\/p>\n<\/li>\n

                    • \n

                      P\u0159i vysv\u011btlov\u00e1n\u00ed rozpo\u010dtu si mus\u00edme pr\u016fb\u011b\u017en\u011b potvrzovat, \u017ee jsme klientem pochopeni.<\/p>\n<\/li>\n<\/ul>[\/et_pb_text][et_pb_text _builder_version=“4.6.6″ _module_preset=“default“ header_5_font=“|700|||||||“ header_5_text_color=“#ff4c00″ header_5_line_height=“1.3em“ background_color=“rgba(0,0,0,0)“ custom_margin=“||23px||false|false“ custom_padding=“20px|20px|0px|20px|false|false“ border_radii=“on|6px|6px|6px|6px“ border_width_all=“1px“ border_color_all=“#d3d3d3″ box_shadow_style=“preset3″ box_shadow_vertical=“0px“ box_shadow_blur=“12px“ box_shadow_spread=“0px“ box_shadow_color=“#d3d3d3″]

                      D\u016fvod 5.<\/strong><\/span><\/h5>\n

                      Klient nerozum\u00ed\/nev\u011b\u0159\u00ed u\u017eitku dan\u00e9 slu\u017eby\/produktu za danou cenu<\/b><\/p>\n

                      Indicie:<\/strong><\/p>\n

                        \n
                      • Klientovy formulace jsou nap\u0159\u00edklad: \u201e A bude to opravdu fungovat?\u201c, \u201e P\u0159inese to za tyto pen\u00edze opravdu tento v\u00fdsledek?\u201c, \u201eNem\u011bli bychom pen\u00edze investovat rad\u011bji do n\u011b\u010deho jin\u00e9ho?\u201c.<\/li>\n
                      • Z klienta c\u00edt\u00edme pochybnosti a obavy, aby se mu investice vr\u00e1tila v o\u010dek\u00e1van\u00e9 m\u00ed\u0159e.<\/li>\n<\/ul>\n

                        Uzav\u00edr\u00e1n\u00ed vyjedn\u00e1v\u00e1n\u00ed:<\/strong><\/span>\u00a0<\/span><\/p>\n

                          \n
                        • D\u00e1me najevo, \u017ee obavu klienta sly\u0161\u00edme a r\u00e1di mu p\u0159ed\u00e1me informace, kter\u00e9 by ji m\u011bly zm\u00edrnit \u010di odstranit.<\/li>\n
                        • Spr\u00e1vn\u00e1 argumentace m\u016f\u017ee b\u00fdt nap\u0159\u00edklad v podob\u011b p\u0159\u00edpadov\u00fdch studi\u00ed, kde jsou vid\u011bt v\u00fdsledky podobn\u00fdch aktivit.<\/li>\n
                        • V Teamogy m\u016f\u017eeme m\u00edt r\u016fzn\u00e9 p\u0159\u00edpadov\u00e9 studie ulo\u017eeny v Pokladech se spr\u00e1vn\u011b nastavenou kategori\u00ed a \u0161t\u00edtky. Jsou tak rychle a snadno dostupn\u00e9 relevantn\u00edm \u010dlen\u016fm t\u00fdmu agentury.<\/li>\n<\/ul>[\/et_pb_text][et_pb_image src=“https:\/\/www.teamogy.com\/wp-content\/uploads\/gems-case-studies.png“ title_text=“gems-case-studies“ show_in_lightbox=“on“ _builder_version=“4.6.6″ _module_preset=“default“][\/et_pb_image][et_pb_text _builder_version=“4.6.6″ _module_preset=“default“ header_5_font=“|700|||||||“ header_5_text_color=“#ff4c00″ header_5_line_height=“1.3em“ background_color=“rgba(0,0,0,0)“ custom_margin=“||23px||false|false“ custom_padding=“20px|20px|0px|20px|false|false“ border_radii=“on|6px|6px|6px|6px“ border_width_all=“1px“ border_color_all=“#d3d3d3″ box_shadow_style=“preset3″ box_shadow_vertical=“0px“ box_shadow_blur=“12px“ box_shadow_spread=“0px“ box_shadow_color=“#d3d3d3″]
                          D\u016fvod 6.<\/strong><\/span><\/h5>\n

                          Klient ned\u016fv\u011b\u0159uje konkr\u00e9tn\u00edmu obchodn\u00edkovi nebo firm\u011b<\/b><\/p>\n

                          Indicie:<\/strong><\/p>\n

                            \n
                          • \u00a0<\/b>Klient se chov\u00e1 ned\u016fv\u011b\u0159iv\u011b \u010di nep\u0159\u00edjemn\u011b, m\u016f\u017ee pou\u017e\u00edvat i formulace jako \u201e-…a m\u00e1te s t\u00edmto v\u016fbec n\u011bjak\u00e9 zku\u0161enosti?\u201c, \u201e u\u017e jste jako firma takov\u00fd projekt d\u011blali\u201c, \u201em\u016f\u017eete mi p\u0159edlo\u017eit n\u011bjak\u00e9 reference…\u201c.<\/li>\n<\/ul>\n

                            Uzav\u00edr\u00e1n\u00ed vyjedn\u00e1v\u00e1n\u00ed:<\/strong><\/span>\u00a0<\/span><\/p>\n

                              \n
                            • V tomto p\u0159\u00edpad\u011b je dobr\u00e9 zjistit, zda je ned\u016fv\u011bra sp\u00ed\u0161e k osob\u011b \u010di firm\u011b jako celku.<\/li>\n
                            • Na odstran\u011bn\u00ed obav by m\u011bly poslou\u017eit Credentials agentury, p\u0159\u00edpad\u011b profil a zku\u0161enosti realiza\u010dn\u00edho t\u00fdmu agentury.<\/li>\n
                            • Credentials agentury i profily jednotliv\u00fdch \u010dlen\u016f t\u00fdmu mohou b\u00fdt ulo\u017eeny v Pokladech se spr\u00e1vn\u011b nastavenou kategori\u00ed a \u0161t\u00edtky. Jsou tak rychle a snadno dostupn\u00e9 relevantn\u00edm \u010dlen\u016fm t\u00fdmu agentury.<\/li>\n<\/ul>[\/et_pb_text][et_pb_image src=“https:\/\/www.teamogy.com\/wp-content\/uploads\/AD-IN-ONE-credentials-1.png“ title_text=“AD-IN-ONE-credentials (1)“ show_in_lightbox=“on“ _builder_version=“4.6.6″ _module_preset=“default“][\/et_pb_image][et_pb_text _builder_version=“4.6.1″ _module_preset=“default“ header_5_font=“|700|||||||“ header_5_text_color=“#ff4c00″ header_5_line_height=“1.3em“ background_color=“rgba(0,0,0,0)“ custom_margin=“||23px||false|false“ custom_padding=“20px|20px|0px|20px|false|false“ border_radii=“on|6px|6px|6px|6px“ border_color_all=“#d3d3d3″ box_shadow_style=“preset3″ box_shadow_vertical=“0px“ box_shadow_blur=“12px“ box_shadow_spread=“0px“ box_shadow_color=“#d3d3d3″]
                              D\u016fvod 7.<\/strong><\/span><\/h5>\n

                              Klient nem\u00e1 na zak\u00e1zku tolik pen\u011bz\u00a0 (co\u017e n\u011bkdy nerad p\u0159izn\u00e1v\u00e1)<\/b><\/p>\n

                              Indicie:<\/strong><\/p>\n

                                \n
                              • \n

                                Klient nem\u00e1 v\u011bt\u0161inou konkr\u00e9tn\u00ed oblast, kter\u00e1 mu v rozpo\u010dtu vad\u00ed, ale pt\u00e1 se, zda celkov\u00e1 cena mus\u00ed b\u00fdt opravdu takov\u00e1, zda dan\u00fd projekt nejde ud\u011blat levn\u011bji.<\/p>\n<\/li>\n<\/ul>\n

                                Uzav\u00edr\u00e1n\u00ed vyjedn\u00e1v\u00e1n\u00ed:<\/strong><\/span>\u00a0<\/span><\/p>\n

                                  \n
                                • \n

                                  Diplomaticky pojmenujme a nechme si potvrdit, \u017ee na tento projekt klient nem\u00e1 vy\u010dlen\u011bn\u00e9 \u010di nem\u016f\u017ee d\u00e1t takov\u00e9 investice (ur\u010dit\u011b ne\u0159\u00edkejme \u201e..tak\u017ee probl\u00e9m je v tom, \u017ee nem\u00e1te dost pen\u011bz\u201c).<\/p>\n<\/li>\n

                                • \n

                                  Pokud klient v\u00fd\u0161e uveden\u00e9 potvrd\u00ed, hledejme jin\u00e9 \u0159e\u0161en\u00ed za rozpo\u010det, kter\u00fd m\u00e1 klient k dispozici.<\/p>\n<\/li>\n<\/ul>[\/et_pb_text][et_pb_text _builder_version=“4.6.1″ _module_preset=“default“ custom_margin=“46px|||||“]

                                  A \u201emantra\u201c nakonec.<\/p>\n

                                  Ned\u00e1vejme slevu nikdy \u201ezadarmo\u201c!<\/b><\/p>[\/et_pb_text][et_pb_team_member name=“NA\u010eA \u0160OLCOV\u00c1“ image_url=“https:\/\/www.teamogy.com\/wp-content\/uploads\/Fotky-do-medailonku-Nada-Solcova-4.png“ _builder_version=“4.6.1″ body_font=“||||||||“ position_font=“|||on|||||“ position_letter_spacing=“2px“ position_line_height=“3em“ background_color=“#f4efe7″ min_height=“302px“ custom_margin=“80px||80px||false|false“ custom_padding=“46px|30px|36px|30px|false|false“ border_radii=“on|10px|10px|10px|10px“ box_shadow_style=“preset3″ locked=“off“]

                                  Na\u010fa je \u010dlenkou managementu spole\u010dnosti AD-IN-ONE Europe. Jej\u00ed specializac\u00ed je kou\u010dink a marketingov\u00e1 komunikace. Je certifikovan\u00fdm kou\u010dem ICF a \u010cAKO a dr\u017eitelkou ocen\u011bn\u00ed Direct market\u00e9r roku ud\u011blen\u00fdm asociac\u00ed ADMEZ. Marketingu se v\u011bnuje p\u0159es 25 let, kou\u010dov\u00e1n\u00ed posledn\u00edch 7 let. Ve voln\u00e9m \u010dase se v\u011bnuje jachtingu a je aktivn\u00edm fanou\u0161kem modern\u00ed gymnastiky, kterou sama v ml\u00e1d\u00ed d\u011blala.<\/span><\/p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.6.1″ _module_preset=“default“][et_pb_column type=“4_4″ _builder_version=“4.6.1″ _module_preset=“default“][et_pb_text _builder_version=“4.4.4″ locked=“off“]

                                  Mohlo by V\u00e1s je\u0161t\u011b zaj\u00edmat<\/h4>[\/et_pb_text][et_pb_blog fullwidth=“off“ posts_number=“9″ include_categories=“248″ show_more=“on“ show_date=“off“ show_categories=“off“ show_excerpt=“off“ use_overlay=“on“ overlay_icon_color=“#ffffff“ hover_overlay_color=“rgba(255,76,0,0.52)“ hover_icon=“%%47%%“ masonry_tile_background_color=“#ffffff“ _builder_version=“4.7.7″ header_level=“h5″ header_font=“||||||||“ header_text_align=“left“ header_text_color=“#ff4c00″ header_line_height=“1.3em“ body_font=“|300||on|||||“ body_font_size=“13px“ meta_font=“|300||on|||||“ meta_text_align=“left“ meta_letter_spacing=“2px“ read_more_font=“||||||||“ read_more_text_color=“#ff4c00″ text_orientation=“left“ width=“100%“ module_alignment=“left“ custom_margin=“|||0px|false|false“ hover_enabled=“0″ custom_css_pagenavi=“border: 3px transparent“ border_radii=“off|||50px|“ border_width_all=“0px“ border_radii_image=“off||||“ box_shadow_style=“preset3″ box_shadow_color=“rgba(0,0,0,0.16)“ locked=“off“ sticky_enabled=“0″][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.4.4″ background_color=“#f4efe7″ locked=“off“][et_pb_row column_structure=“3_5,2_5″ _builder_version=“4.4.4″][et_pb_column type=“3_5″ _builder_version=“4.4.4″][et_pb_text _builder_version=“4.6.1″ text_font=“||||||||“ header_font=“||||||||“ module_alignment=“right“ custom_margin=“0px||0px|0px|false|false“]
                                  Nenechte si uj\u00edt zaj\u00edmav\u00e9 \u010dl\u00e1nky a tipy<\/strong><\/h6>[\/et_pb_text][et_pb_text _builder_version=“4.4.4″ text_text_color=“#000000″ module_alignment=“right“ custom_margin=“|||0px|false|false“ custom_padding=“|||0px“]

                                  Chcete-li b\u00fdt mezi prvn\u00edmi, zadejte pros\u00edm V\u00e1\u0161 e-mail.\u00a0Budeme se sna\u017eit pos\u00edlat v\u017edy kvalitn\u00ed a pro v\u00e1s zaj\u00edmav\u00fd obsah.<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=“2_5″ _builder_version=“4.4.4″][et_pb_contact_form captcha=“off“ email=“teamogy_registrations@ad-in-one.com“ custom_message=“Blog registration“ success_message=“D\u011bkujeme za Va\u0161i registraci“ _builder_version=“4.6.1″ title_font_size=“26px“ custom_button=“on“ button_text_color=“#ffffff“ button_bg_color=“#ff4c00″ button_border_width=“0px“ button_border_radius=“5px“ button_use_icon=“off“][et_pb_contact_field field_id=“Email“ field_title=“Email“ field_type=“email“ fullwidth_field=“on“ _builder_version=“4.4.4″ form_field_background_color=“#ffffff“ button_text_size__hover_enabled=“off“ button_one_text_size__hover_enabled=“off“ button_two_text_size__hover_enabled=“off“ button_text_color__hover_enabled=“off“ button_one_text_color__hover_enabled=“off“ button_two_text_color__hover_enabled=“off“ button_border_width__hover_enabled=“off“ button_one_border_width__hover_enabled=“off“ button_two_border_width__hover_enabled=“off“ button_border_color__hover_enabled=“off“ button_one_border_color__hover_enabled=“off“ button_two_border_color__hover_enabled=“off“ button_border_radius__hover_enabled=“off“ button_one_border_radius__hover_enabled=“off“ button_two_border_radius__hover_enabled=“off“ button_letter_spacing__hover_enabled=“off“ button_one_letter_spacing__hover_enabled=“off“ button_two_letter_spacing__hover_enabled=“off“ button_bg_color__hover_enabled=“off“ button_one_bg_color__hover_enabled=“off“ button_two_bg_color__hover_enabled=“off“][\/et_pb_contact_field][\/et_pb_contact_form][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“3.26.5″ background_color=“#18181d“ background_blend=“color“ global_module=“2627″ saved_tabs=“all“][et_pb_row _builder_version=“4.6.1″][et_pb_column type=“4_4″ _builder_version=“3.25″ custom_padding=“|||“ custom_padding__hover=“|||“][et_pb_text admin_label=“Text“ _builder_version=“4.6.1″ text_font=“||||||||“ header_font=“||||||||“ header_text_align=“center“ header_2_font=“||||||||“ header_3_font=“|300|||||||“ header_3_text_align=“center“ header_3_text_color=“#ffffff“ header_3_line_height=“1.4em“ header_5_font=“||||||||“ background_layout=“dark“ header_3_font_size_tablet=““ header_3_font_size_phone=“24px“ header_3_font_size_last_edited=“on|phone“]

                                  Nastartuje sv\u016fj byznys<\/h3>[\/et_pb_text][et_pb_text module_class=“data-alias“ _builder_version=“4.6.1″ text_font=“||||||||“ header_font=“||||||||“ header_line_height=“1.7em“ header_4_font=“||||||||“ header_5_font=“|300|||||||“ header_5_text_align=“center“ header_5_text_color=“#ffffff“ header_5_line_height=“1.5em“ max_width=“50%“ max_width_tablet=“70%“ max_width_phone=“81%“ max_width_last_edited=“on|phone“ module_alignment=“center“ header_5_font_size_tablet=““ header_5_font_size_phone=“17px“ header_5_font_size_last_edited=“on|desktop“]

                                  Od |LY| |CUR| m\u011bs\u00ed\u010dn\u011b za u\u017eivatele<\/h5>[\/et_pb_text][et_pb_button button_text=“Zkuste zdarma“ button_alignment=“center“ module_id=“try-for-free-button“ _builder_version=“4.6.1″ custom_button=“on“ button_text_color=“#ffffff“ button_bg_color=“#ff4c00″ button_border_color=“#ff4c00″ button_font=“||||||||“ button_use_icon=“off“ background_layout=“dark“ locked=“off“][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

                                  Ka\u017ed\u00e9mu v agentu\u0159e, kdo p\u0159edkl\u00e1d\u00e1 klient\u016fm rozpo\u010dty, se ur\u010dit\u011b stalo, \u017ee klientovi se p\u0159edlo\u017een\u00e1 cena \u201enel\u00edbila\u201c. Klienti tento sv\u016fj nesouhlas s cenou vyjad\u0159uj\u00ed r\u016fzn\u011b. Od p\u0159\u00edmo\u010dar\u00fdch a drsn\u011bj\u0161\u00edch formulac\u00ed typu \u201eNo to jste se snad zbl\u00e1znili\u201c \u010di kultivovan\u011bj\u0161\u00ed …<\/p>\n","protected":false},"author":5,"featured_media":38878,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[248,251],"tags":[],"class_list":["post-39103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-blog-tips"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.teamogy.com\/cs\/wp-json\/wp\/v2\/posts\/39103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.teamogy.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.teamogy.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.teamogy.com\/cs\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.teamogy.com\/cs\/wp-json\/wp\/v2\/comments?post=39103"}],"version-history":[{"count":0,"href":"https:\/\/www.teamogy.com\/cs\/wp-json\/wp\/v2\/posts\/39103\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.teamogy.com\/cs\/wp-json\/wp\/v2\/media\/38878"}],"wp:attachment":[{"href":"https:\/\/www.teamogy.com\/cs\/wp-json\/wp\/v2\/media?parent=39103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.teamogy.com\/cs\/wp-json\/wp\/v2\/categories?post=39103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.teamogy.com\/cs\/wp-json\/wp\/v2\/tags?post=39103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}