{"id":48347,"date":"2021-03-05T12:53:33","date_gmt":"2021-03-05T12:53:33","guid":{"rendered":"https:\/\/www.teamogy.com\/?p=48347"},"modified":"2023-09-11T04:29:12","modified_gmt":"2023-09-11T04:29:12","slug":"mc-saatchi-chilanga-uses-teamogy","status":"publish","type":"post","link":"https:\/\/www.teamogy.com\/cs\/blog\/mc-saatchi-chilanga-uses-teamogy\/","title":{"rendered":"M&C Saatchi Chilanga pou\u017e\u00edv\u00e1 Teamogy"},"content":{"rendered":"

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BLOG<\/strong><\/h1>\n

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Manolo Techera, CCO spole\u010dnosti M&C Saatchi Chilanga and Alvaro Dopico, CEO spole\u010dnosti M&C Saatchi Chilanga <\/em><\/p>\n

<\/em><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=“4.6.1″ _dynamic_attributes=“content“ text_font=“|700||on|||||“ text_text_color=“rgba(0,0,0,0.34)“ text_letter_spacing=“2px“ link_font=“|||on|||||“ link_text_align=“left“ link_text_color=“#9e9e9e“ custom_padding=“||||false|false“]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9jYXRlZ29yaWVzIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJsaW5rX3RvX3Rlcm1fcGFnZSI6Im9uIiwic2VwYXJhdG9yIjoiIHwgIiwiY2F0ZWdvcnlfdHlwZSI6ImNhdGVnb3J5In19@[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.6.1″ _module_preset=“default“ max_width=“790px“][et_pb_column type=“4_4″ _builder_version=“4.6.1″ _module_preset=“default“][et_pb_text _builder_version=“4.7.7″ text_font=“|700|||||||“ text_text_color=“#4f4f4f“ text_font_size=“40px“ text_line_height=“1.4em“ header_font=“||||||||“ custom_margin=“||||false|false“ custom_padding=“||20px||false|false“ border_color_all=“#ff4c00″ border_width_bottom=“1px“ border_color_bottom=“#bababa“ locked=“off“]<\/p>\n

<\/span>M&C Saatchi Chilanga pou\u017e\u00edv\u00e1 Teamogy<\/span><\/b><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“3_4,1_4″ _builder_version=“4.6.1″ _module_preset=“default“ max_width=“790px“ custom_padding=“0px|||||“][et_pb_column type=“3_4″ _builder_version=“4.6.1″ _module_preset=“default“][et_pb_text _builder_version=“4.6.6″ _dynamic_attributes=“content“ text_font=“|300||on|||||“ text_letter_spacing=“2px“ custom_padding=“||||false|false“ locked=“off“]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9hdXRob3IiLCJzZXR0aW5ncyI6eyJiZWZvcmUiOiIiLCJhZnRlciI6IiIsIm5hbWVfZm9ybWF0IjoiZGlzcGxheV9uYW1lIiwibGluayI6Im9mZiIsImxpbmtfZGVzdGluYXRpb24iOiJhdXRob3JfYXJjaGl2ZSJ9fQ==@[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_4″ _builder_version=“4.6.1″ _module_preset=“default“][et_pb_text _builder_version=“4.9.4″ text_text_color=“#ff4c00″ text_orientation=“right“ module_alignment=“right“ custom_padding=“||||false|false“ hover_enabled=“0″ locked=“off“ sticky_enabled=“0″]<\/p>\n

8 MIN READ<\/p>\n

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M\u011bli jsme skv\u011blou p\u0159\u00edle\u017eitost hovo\u0159it s panem Alvarem Dopicem, CEO a Partnerem renomovan\u00e9 mexick\u00e9 komunika\u010dn\u00ed agentury M&C Saatchi Chilanga.
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Francisco: <\/em><\/b>Na vedouc\u00edch pozic\u00edch v reklamn\u00edm a komunika\u010dn\u00edm pr\u016fmyslu pracujete ji\u017e mnoho let, a to v\u017edy pro v\u00fdznamn\u00e9 zna\u010dky. Jak\u00e9 jsou v posledn\u00ed dob\u011b hlavn\u00ed trendy v reklam\u011b a marketingu?<\/strong><\/p>\n

Alvaro Dopico<\/b>: <\/strong> <\/em>Trendy m\u016f\u017eeme vid\u011bt v\u0161ude – a n\u011bkter\u00e9 jsou velmi dobr\u00e9 – mysl\u00edm si v\u0161ak, \u017ee by se zna\u010dky dnes m\u011bly zaj\u00edmat o n\u011bco v\u00edc ne\u017e jen o trendy. <\/span>M\u011bly by se hodn\u011b zam\u011b\u0159it na to, jakou reakci maj\u00ed lid\u00e9, kdy\u017e si kladou ot\u00e1zku: \u201eCo pro m\u011b tato zna\u010dka v pandemii ud\u011blala a jak mi pomohla?\u201c Tato reakce je mnohem d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e trendy a v sou\u010dasnosti hraje na trhu vedouc\u00ed roli.<\/p>\n

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Jedna z kampan\u00ed agentury M&C Saatchi Chilanga, tentokr\u00e1t je klientem sama agentura <\/em><\/p>\n

<\/em><\/p>\n

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Francisco:<\/em><\/b>Je tu n\u011bjak\u00fd projekt, kter\u00fd ned\u00e1vno dokon\u010dila va\u0161e agentura a pova\u017eujete ho za velmi zaj\u00edmav\u00fd?<\/strong><\/p>\n

<\/b><\/p>\n

Alvaro Dopico<\/b>:<\/strong><\/em> Nyn\u00ed pracujeme na projektu, kter\u00fd m\u011bl b\u00fdt spu\u0161t\u011bn p\u0159ed 40 dny. Kv\u016fli probl\u00e9m\u016fm s lockdownem jsme jej v\u0161ak museli odlo\u017eit. To m\u011b vrac\u00ed k m\u00e9 prvn\u00ed odpov\u011bdi: Jak mi tato zna\u010dka rozum\u00ed, v\u00ed, co se mi stane, a v\u00ed, co je pro m\u011b d\u016fle\u017eit\u00e9? Douf\u00e1m, \u017ee v\u00e1m budu moci brzy pov\u011bd\u011bt o nov\u00e9 komunika\u010dn\u00ed kampani, kter\u00e1 zahrnuje spoustu inovac\u00ed.<\/span><\/p>\n

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Francisco<\/em><\/b>:<\/em> Kter\u00e9 oblasti pova\u017eujete za nejproblemati\u010dt\u011bj\u0161\u00ed ve sv\u00e9m oboru? <\/b><\/strong><\/p>\n

Alvaro Dopico<\/b> :<\/strong><\/em>P\u011bkn\u00e1 ot\u00e1zka! \u0158ekl bych, \u017ee existuje n\u011bkolik velmi kl\u00ed\u010dov\u00fdch problematick\u00fdch oblast\u00ed. Jednou z nich jsou v\u00fdb\u011brov\u00e1 \u0159\u00edzen\u00ed na agenturu, proto\u017ee jsou celkov\u011b neregulovan\u00e1 a neplacen\u00e1. Dal\u0161\u00edm probl\u00e9mem je mnohdy nepochopen\u00ed, \u017ee my\u0161lenka je stejn\u011b d\u016fle\u017eit\u00e1 jako proveden\u00ed, aby bylo dosa\u017eeno kone\u010dn\u00e9ho po\u017eadovan\u00e9ho v\u00fdsledku. A kone\u010dn\u011b, lid\u00e9 mus\u00ed pochopit, \u017ee budov\u00e1n\u00ed zna\u010dky vy\u017eaduje z kr\u00e1tkodob\u00e9ho hlediska \u010das i prodej, aby bylo mo\u017en\u00e9 z dlouhodob\u00e9ho hlediska dosahovat r\u016fstu.<\/p>\n

<\/span><\/p>\n

Francisco<\/em><\/b>:<\/em> Jak\u00fd byl hlavn\u00ed d\u016fvod, pro\u010d jste hledali syst\u00e9m do sv\u00e9 spole\u010dnosti?<\/b><\/strong><\/p>\n

Alvaro Dopico<\/b> :<\/strong><\/em> Pot\u0159ebovali jsme syst\u00e9m, kter\u00fd n\u00e1m pom\u016f\u017ee r\u016fst<\/span> a m\u00edt v\u0161echny procesy agentury na jednom m\u00edst\u011b. Hledali jsme platformu, kde budeme m\u00edt v\u0161e na jednom m\u00edst\u011b.<\/span><\/p>\n

<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=“https:\/\/www.teamogy.com\/wp-content\/uploads\/Simple-ideas.jpg“ title_text=“Simple ideas“ _builder_version=“4.7.7″ _module_preset=“default“ background_color=“rgba(0,0,0,0)“ border_radii=“on|8px|8px|8px|8px“][\/et_pb_image][et_pb_text _builder_version=“4.7.7″ _module_preset=“default“ text_font=“|300|||||||“ min_height=“29px“]<\/p>\n

Agentura p\u0159i\u0161la s jedin\u00fdm jednoduch\u00fdm principem: Brut\u00e1ln\u00ed jednoduchost my\u0161len\u00ed . <\/em><\/p>\n

<\/em><\/p>\n

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Francisco<\/em><\/b>:<\/em> Jak\u00e9 syst\u00e9my jste pou\u017e\u00edvali p\u0159ed nasazen\u00edm Teamogy?
<\/b> <\/strong><\/p>\n

Alvaro Dopico<\/b>:<\/strong><\/em> \u017d\u00e1dn\u00e9 jsme nepou\u017e\u00edvali. Vyu\u017e\u00edvali jsme standardn\u00ed n\u00e1stroje, kter\u00e9 v\u0161ak nebyly efektivn\u011b integrov\u00e1ny.<\/span><\/p>\n

<\/span><\/p>\n

Francisco<\/em><\/b> :<\/em><\/strong>Co je nyn\u00ed v agentu\u0159e po nasazen\u00ed Teamogy jinak?<\/strong><\/p>\n

Alvaro Dopico<\/b> :<\/strong><\/em> V\u0161echno. Sta\u010d\u00ed spustit syst\u00e9m a hned vid\u00edme v\u0161echny na\u0161e projekty, v jak\u00e9 jsou f\u00e1zi, jak jsou ziskov\u00e9.
<\/span><\/p>\n

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Francisco<\/em><\/b>:<\/em>M\u00e1 Teamogy v agentu\u0159e n\u011bjak\u00e9 \u201efanou\u0161ky\u201d\/\u201dambasadory\u201d?<\/b> <\/strong><\/p>\n

Alvaro Dopico<\/b>: <\/strong> <\/em>Kl\u00ed\u010dov\u00fdm ambasadorem je n\u00e1\u0161 IT mana\u017eer, kter\u00fd do na\u0161\u00ed agentury p\u0159ivedl Teamogy. P\u0159esv\u011bd\u010dil m\u011b i ostatn\u00ed lidi, abychom to zkusili, a nyn\u00ed vid\u00edme, \u017ee Teamogy n\u00e1m opravdu pom\u00e1h\u00e1 l\u00e9pe organizovat na\u0161i pr\u00e1ci.<\/span> <\/p>\n

<\/em><\/b><\/strong><\/p>\n

Francisco<\/em><\/b> :<\/em><\/strong>A jak jste motivoval sv\u016fj t\u00fdm k pou\u017e\u00edv\u00e1n\u00ed Teamogy?<\/strong><\/p>\n

Alvaro Dopico: <\/strong><\/em>No, sta\u010dilo \u0159\u00edct t\u00fdmu, \u017ee s Teamogy se na\u0161e pr\u00e1ce zlep\u0161\u00ed po v\u0161ech str\u00e1nk\u00e1ch. A jak m\u016f\u017eeme vid\u011bt, je to pravda.<\/span> <\/p>\n

<\/em><\/b><\/strong><\/p>\n

Francisco<\/em><\/b>:<\/em> Pou\u017e\u00edvaj\u00ed Teamogy v\u0161ichni ve firm\u011b?<\/b><\/strong><\/p>\n

Alvaro Dopico<\/b> :<\/strong><\/em> Ano, jak kreativn\u00ed odd\u011blen\u00ed, tak odd\u011blen\u00ed klientsk\u00e9ho servisu.<\/span><\/p>\n

<\/span><\/p>\n

Francisco<\/em><\/b>:<\/em> K \u010demu pou\u017e\u00edv\u00e1te Teamogy nejv\u00edce?K \u010demu pou\u017e\u00edv\u00e1te Teamogy nejv\u00edce?<\/b> <\/strong><\/p>\n

Alvaro Dopico<\/b> :<\/strong><\/em> Teamogy pou\u017e\u00edv\u00e1me ka\u017ed\u00fd den. Nejd\u016fle\u017eit\u011bj\u0161\u00ed je, \u017ee d\u00edky tomuto syst\u00e9mu zn\u00e1me stav projekt\u016f a po\u010det odpracovan\u00fdch hodin pro dan\u00e9ho klienta. M\u00e1me tak i pln\u011b pod kontrolou term\u00edny, ve kter\u00fdch mus\u00edme dodat klientovi danou pr\u00e1ci.<\/p>\n

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Francisco<\/em><\/b>: <\/em> <\/strong><\/span>Pokud by se V\u00e1s zeptal p\u0159\u00edtel z jin\u00e9 firmy na Teamogy, doporu\u010dil byste tento n\u00e1stroj?<\/strong><\/p>\n

Alvaro Dopico<\/b> :<\/strong><\/em>Ano, Teamogy bych bezpochyby doporu\u010dil.<\/p>\n

<\/span><\/p>\n

Francisco<\/em><\/b> :<\/em><\/strong><\/span>Co osobn\u011b v Teamogy pou\u017e\u00edv\u00e1te nejv\u00edce a pro\u010d?<\/strong><\/p>\n

Alvaro Dopico<\/b> :<\/strong><\/em> Osobn\u011b nejv\u00edce pou\u017e\u00edv\u00e1m mo\u017enost zobrazit si celou agenturu a vid\u011bt jej\u00ed celkov\u00fd obraz.<\/p>\n

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Francisco<\/em><\/b>:<\/em> D\u011bkuji za V\u00e1\u0161 \u010das a p\u0159eji V\u00e1m mnoho \u00fasp\u011bch\u016f se skv\u011bl\u00fdmi kampan\u011bmi. <\/b> <\/strong><\/span><\/p>\n

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[\/et_pb_text][et_pb_blurb url=“https:\/\/www.apatestudio.cz\/“ image=“https:\/\/www.teamogy.com\/wp-content\/uploads\/logo-MC-Saatchi.jpg“ image_max_width=“25%“ content_max_width=“1100px“ _builder_version=“4.7.7″ _module_preset=“default“ header_font=“|300|||||||“ width=“100%“ custom_margin=“80px|||||“ custom_padding=“30px|30px|30px|30px|false|false“ border_radii=“on|6px|6px|6px|6px“ border_width_all=“1px“ border_color_all=“#bababa“]<\/p>\n

M&C SAATCHI Chilanga je sou\u010d\u00e1st\u00ed M&C SAATCHI Worldwide, nejv\u011bt\u0161\u00ed nez\u00e1visl\u00e9 marketingov\u00e9 komunika\u010dn\u00ed skupiny na sv\u011bt\u011b. S 29 kancel\u00e1\u0159emi s\u00ed\u0165 zam\u011bstn\u00e1v\u00e1 v\u00edce ne\u017e 1 800 lid\u00ed, kte\u0159\u00ed obsluhuj\u00ed v\u00edce ne\u017e 200 klient\u016f. Agenturu zalo\u017eili v roce 1995 Maurice a Charles Saatchi (pot\u00e9, co opustili Saatchi & Saatchi) a je nejrychleji rostouc\u00ed start-up v historii reklamy. Agentura za\u010dala s jedin\u00fdm jednoduch\u00fdm principem: Brut\u00e1ln\u00ed jednoduchost my\u0161len\u00ed. Je snaz\u0161\u00ed v\u0161e komplikovat ne\u017e zjednodu\u0161ovat. Jednoduch\u00e9 n\u00e1pady vstoup\u00ed do mozku rychleji a z\u016fstanou tam d\u00e9le. Brut\u00e1ln\u00ed jednoduchost my\u0161len\u00ed je proto nezbytnou nutnost\u00ed.<\/p>\n

http:\/\/mcsaatchimexico.com\/<\/strong><\/a><\/p>\n

[\/et_pb_blurb][et_pb_team_member name=“FRANCISCO OMAIRE“ image_url=“https:\/\/www.teamogy.com\/wp-content\/uploads\/Francisco.png“ _builder_version=“4.9.0″ body_font=“||||||||“ position_font=“|||on|||||“ position_letter_spacing=“2px“ position_line_height=“3em“ background_color=“#f4efe7″ min_height=“302px“ custom_margin=“80px||80px||false|false“ custom_padding=“46px|30px|36px|30px|false|false“ child_filter_saturate=“0%“ border_radii=“on|10px|10px|10px|10px“ border_radii_image=“on|200px|200px|200px|200px“ box_shadow_style=“preset3″ locked=“off“]<\/p>\n

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Francisco pracoval 19 let jako IT konzultant a b\u011bhem roku 2019 se stal exkluzivn\u00edm certifikovan\u00fdm partnerem spole\u010dnosti Teamogy v Mexiku. <\/span><\/p>\n

Na pozici IT konzultanta pracoval pro reklamn\u00ed agentury, PR agentury, architektonick\u00e1 studia, advok\u00e1tn\u00ed kancel\u00e1\u0159e a dal\u0161\u00ed. <\/span><\/p>\n

M\u00e1 v\u00e1\u0161e\u0148 pro triatlon, sport a r\u00e1d si popov\u00edd\u00e1 s p\u0159\u00edteli.<\/span><\/p>\n

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Mohlo by V\u00e1s je\u0161t\u011b zaj\u00edmat<\/h4>\n

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Nenechte si uj\u00edt zaj\u00edmav\u00e9 \u010dl\u00e1nky a tipy<\/strong><\/h6>\n

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Chcete-li b\u00fdt mezi prvn\u00edmi, zadejte pros\u00edm V\u00e1\u0161 e-mail. Budeme se sna\u017eit pos\u00edlat v\u017edy kvalitn\u00ed a pro v\u00e1s zaj\u00edmav\u00fd obsah.<\/p>\n

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Nastartuje sv\u016fj byznys<\/h3>\n

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Od |LY| |CUR| m\u011bs\u00ed\u010dn\u011b za u\u017eivatele<\/h5>\n

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M\u011bli jsme skv\u011blou p\u0159\u00edle\u017eitost hovo\u0159it s panem Alvarem Dopicem, CEO a Partnerem renomovan\u00e9 mexick\u00e9 komunika\u010dn\u00ed agentury M&C Saatchi Chilanga. AMPRO has won 62 international awards in the category Packaging Design in recent years.<\/p>\n","protected":false},"author":26,"featured_media":48355,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[248,250],"tags":[],"class_list":["post-48347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-blog-references"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.teamogy.com\/cs\/wp-json\/wp\/v2\/posts\/48347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.teamogy.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.teamogy.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.teamogy.com\/cs\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.teamogy.com\/cs\/wp-json\/wp\/v2\/comments?post=48347"}],"version-history":[{"count":0,"href":"https:\/\/www.teamogy.com\/cs\/wp-json\/wp\/v2\/posts\/48347\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.teamogy.com\/cs\/wp-json\/wp\/v2\/media\/48355"}],"wp:attachment":[{"href":"https:\/\/www.teamogy.com\/cs\/wp-json\/wp\/v2\/media?parent=48347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.teamogy.com\/cs\/wp-json\/wp\/v2\/categories?post=48347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.teamogy.com\/cs\/wp-json\/wp\/v2\/tags?post=48347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}