{"id":68078,"date":"2024-05-31T09:24:42","date_gmt":"2024-05-31T09:24:42","guid":{"rendered":"https:\/\/www.teamogy.com\/?p=68078"},"modified":"2025-11-21T13:00:48","modified_gmt":"2025-11-21T13:00:48","slug":"marco-bbn-denne-pouziva-teamogy-pro-prehled-o-agenture-v-realnem-case","status":"publish","type":"post","link":"https:\/\/www.teamogy.com\/cs\/blog\/marco-bbn-denne-pouziva-teamogy-pro-prehled-o-agenture-v-realnem-case\/","title":{"rendered":"Marco BBN denn\u011b pou\u017e\u00edv\u00e1 Teamogy pro p\u0159ehled o agentu\u0159e v re\u00e1ln\u00e9m \u010dase."},"content":{"rendered":"

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BLOG<\/strong><\/h1>\n

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Marco BBN – 30 let zku\u0161enost\u00ed a expert\u00edza v oblasti B2B marketingu – dlouhodob\u00fd klient spole\u010dnosti Teamogy<\/em><\/em><\/p>\n

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Marco BBN denn\u011b pou\u017e\u00edv\u00e1 Teamogy pro p\u0159ehled o agentu\u0159e v re\u00e1ln\u00e9m \u010dase.<\/b><\/p>\n

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NA\u010eA \u0160OLCOV\u00c1<\/p>\n

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8 MIN READ<\/p>\n

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Letos to je 30 let, kdy zalo\u017eili brat\u0159i Pavel a Petr Markovi agenturu Marco BBN, na \u010desk\u00e9m trhu pom\u011brn\u011b unik\u00e1tn\u00ed agenturu, proto\u017ee mezi jej\u00ed specializace pat\u0159\u00ed mimo jin\u00e9 B2B marketing, kter\u00fd m\u00e1 mnoh\u00e1 specifika.<\/b><\/p>\n

S jedn\u00edm ze zakladatel\u016f agentury a jej\u00edm Managing Directorem Pavlem Markem jsme si pov\u00eddali o marketingov\u00e9m know-how pro B2B klienty, o zaj\u00edmav\u00fdch p\u0159\u00edpadov\u00fdch studi\u00edch i o tom, jak agentu\u0159e pom\u00e1h\u00e1 \u010dlenstv\u00ed v s\u00edti BBN \u010di syst\u00e9m ka\u017edodenn\u00ed vyu\u017e\u00edv\u00e1n\u00ed syst\u00e9mu Teamogy. A trochu jsme se pod\u00edvali do bl\u00edzk\u00e9ho budoucna.<\/b><\/p>\n

<\/b><\/p>\n

O B2B marketingov\u00e9m know-how<\/span><\/h6>\n

Na\u010fa: <\/em> <\/b>Na trhu je mnoho agentur, ale m\u00e9n\u011b t\u011bch, kter\u00e9 se specializuj\u00ed na B2B. Pro\u010d by si klienti m\u011bli vybrat pr\u00e1v\u011b va\u0161i agenturu? A pro jak\u00e9 klienty \u010di kampan\u011b jste optim\u00e1ln\u00edm partnerem?<\/b><\/p>\n

Pavel<\/i>: <\/b>Jak u\u017e jste zm\u00ednila, odli\u0161ujeme se na\u0161\u00ed specializac\u00ed na B2B marketing. Spolupr\u00e1ci s klienty za\u010d\u00edn\u00e1me podrobnou discovery f\u00e1z\u00ed. Mysl\u00edm, \u017ee dok\u00e1\u017eeme velmi dob\u0159e pochopit slo\u017eit\u011bj\u0161\u00ed produkt, dlouhodob\u011bj\u0161\u00ed n\u00e1kupn\u00ed proces v B2B a odhalit p\u0159\u00edle\u017eitost B2B zna\u010dek u c\u00edlov\u00fdch skupin, influencer\u016f a person. Teprve pot\u00e9 pracujeme na strategii.<\/span><\/p>\n

N\u00e1\u0161 t\u00fdm je sestaven\u00fd tak, aby z\u00e1kazn\u00edk\u016fm poskytoval komplexn\u00ed 360 stup\u0148ov\u00fd marketingov\u00fd servis. T\u00e9m\u011b\u0159 ka\u017ed\u00fd projekt, kter\u00fd \u0159e\u0161\u00edme, je dnes digit\u00e1ln\u00ed. Proto Marco BBN pozicujeme jako digit\u00e1ln\u00ed B2B marketingovou agenturu. Velkou pozornost v\u011bnujeme kreativit\u011b ve v\u0161ech form\u00e1ch, a\u0165 je to text, vizu\u00e1l nebo video. Spravujeme obsah pro soci\u00e1ln\u00ed m\u00e9dia, v\u010detn\u011b sponzorovan\u00fdch p\u0159\u00edsp\u011bvk\u016f a kampan\u00ed, v B2B se zam\u011b\u0159ujeme na s\u00ed\u0165 LinkedIn. Spolupracujeme s technologick\u00fdmi partnery, jako nap\u0159. Google nebo Hubspot. <\/span><\/p>\n

Na\u0161e nab\u00eddka c\u00edl\u00ed na B2B firmy a zna\u010dky, kter\u00e9 cht\u011bj\u00ed spolupracovat na pravideln\u00e9 a dlouhodob\u00e9 b\u00e1zi. Ide\u00e1ln\u00edm partnerem je pro n\u00e1s klient s jasnou viz\u00ed, t\u00fdmem obchodn\u00edk\u016f a marke\u0165\u00e1k\u016f, kte\u0159\u00ed um\u00ed definovat sv\u00e9 obchodn\u00ed a marketingov\u00e9 c\u00edle. <\/span><\/p>\n

V agenturn\u00edm portfoliu najdete lok\u00e1ln\u00ed firmy, kde jedn\u00e1me p\u0159\u00edmo s majiteli, ale tak\u00e9 glob\u00e1ln\u00ed korporace, kde jsou na\u0161imi partnery C-level mana\u017ee\u0159i, brand specialist\u00e9 a dal\u0161\u00ed marketingov\u00e9 pozice.<\/span><\/p>\n

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Na\u010fa: <\/em><\/b> Va\u0161e odborn\u00e9 znalosti v oblasti B2B marketingu podporuje tak\u00e9 \u010dlenstv\u00ed v s\u00edti BBN – SV\u011aTOV\u00c9 AGENTU\u0158E B2B. \u0158eknete n\u00e1m v\u00edce o t\u00e9to s\u00edti, jak funguje, jak\u00fdm zp\u016fsobem sd\u00edl\u00edte know-how?<\/b><\/p>\n

Pavel<\/i>: <\/b>V BBN jsme od roku 2001, je to tedy ji\u017e hodn\u011b let. Hledali jsme propojen\u00ed s profesn\u00ed organizac\u00ed, kde bychom mohli sd\u00edlet na\u0161e zku\u0161enosti a konfrontovat je s trendy a prax\u00ed. Mezi lok\u00e1ln\u00edmi asociacemi jsme takovou platformu nena\u0161li, proto jsme hledali v zahrani\u010d\u00ed.<\/span><\/p>\n

Na BBN je zaj\u00edmav\u00e9 p\u0159edev\u0161\u00edm to, \u017ee nefunguje jako s\u00ed\u0165, ale sp\u00ed\u0161e jako jedna glob\u00e1ln\u00ed organizace. I v \u017eeb\u0159\u00ed\u010dc\u00edch glob\u00e1ln\u00edch B2B agentur se prezentujeme pod zna\u010dkou BBN jako jedna firma, a umis\u0165ujeme se opakovan\u011b na p\u0159edn\u00edch pozic\u00edch – jak v EU, tak v USA.<\/span><\/p>\n

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Nejsme vlastn\u011bni BBN. Jsme rodinn\u00e1 firma. Spole\u010dnost Marco BBN vlastn\u00edme brat\u0159i Petr a Pavel Markovi. V BBN International jsme partne\u0159i a akcion\u00e1\u0159i. V posledn\u00edch letech pom\u00e1h\u00e1me roz\u0161i\u0159ovat BBN v r\u00e1mci st\u0159edoevropsk\u00e9ho CEE regionu.<\/span><\/p>\n

D\u00edky BBN m\u00e1me p\u0159\u00edstup k prov\u011b\u0159en\u00e9mu know-how a dal\u0161\u00edm n\u00e1stroj\u016fm. V\u0161e, co z BBN know-how adaptujeme do nab\u00eddky slu\u017eeb Marco BBN, je podlo\u017eeno realizacemi a v\u00fdsledky na\u0161ich t\u00fdm\u016f u velk\u00fdch glob\u00e1ln\u00edch korporac\u00ed.<\/span><\/p>\n

Na\u010fa:<\/em><\/b>Vzhledem k tomu, \u017ee m\u00e1te mo\u017enost sd\u00edlet know-how a p\u0159\u00edpadov\u00e9 studie s kolegy v mnoha zem\u00edch v r\u00e1mci s\u00edt\u011b BBN, vid\u00edte n\u011bjak\u00e9 rozd\u00edly v tom, jak se B2B marketing pou\u017e\u00edv\u00e1 v \u010cesk\u00e9 republice a v jin\u00fdch zem\u00edch?<\/b><\/p>\n

Pavel: <\/b>B2B marketing byl u n\u00e1s dlouho p\u0159ehl\u00ed\u017een\u00fd, a\u017e v posledn\u00edch letech je vn\u00edm\u00e1n jako samostatn\u00e1 discipl\u00edna v r\u00e1mci marketingu. Moji kolegov\u00e9 z BBN agentur v Lond\u00fdn\u011b, Chicagu nebo Singapuru jsou pro n\u00e1s velkou inspirac\u00ed. Pro n\u00e1\u0161 t\u00fdm je velmi inspirativn\u00ed s nimi spolupracovat na r\u016fzn\u00fdch projektech v mezin\u00e1rodn\u00edch t\u00fdmech. U\u017e jsem sly\u0161el, \u017ee jsme byli prvn\u00ed B2B marketingov\u00e1 agentura v \u010cesku, to m\u011b t\u011b\u0161\u00ed. Podporujeme rozvoj tuzemsk\u00e9 B2B marketingov\u00e9 komunity, nap\u0159\u00edklad na\u0161im partnerstv\u00edm s nejv\u011bt\u0161\u00ed B2B marketingovou konferenc\u00ed, anebo vyd\u00e1v\u00e1n\u00edm odborn\u00fdch \u010dl\u00e1nk\u016f na na\u0161em B2B blogu.<\/span><\/p>\n

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O pou\u017e\u00edv\u00e1n\u00ed Teamogy<\/span><\/b><\/span><\/h6>\n

Na\u010fa:<\/em><\/b><\/b>Pro\u010d jste se rozhodli za\u010d\u00edt pou\u017e\u00edvat firemn\u00ed syst\u00e9m Teamogy?<\/b><\/p>\n

Pavel<\/i>: <\/b>Od roku 2000 jsme pou\u017e\u00edvali p\u0159edch\u016fdce Teamogy, kter\u00fd se jmenoval AD-IN-ONE. Od \u0159editele Libora \u010cern\u00e9ho jsme se dozv\u011bd\u011bli o v\u00fdvoji Teamogy. Moc jsme se t\u011b\u0161ili, jak se odst\u0159ihneme od p\u016fvodn\u00edho serverov\u00e9ho \u0159e\u0161en\u00ed a p\u0159esko\u010d\u00edme do cloudu. Teamogy tak pro n\u00e1s byla p\u0159irozen\u00e1 evoluce. V\u00fdhodou bylo i to, \u017ee n\u00e1m t\u00fdm Teamogy pomohl s migrac\u00ed n\u011bkter\u00fdch dat.<\/span><\/p>\n

Na\u010fa:<\/em> Co je ve firm\u011b od doby pou\u017e\u00edv\u00e1n\u00ed Teamogy jinak?<\/b><\/p>\n

Pavel: <\/b>M\u00e1me p\u0159ehled nad v\u00fdkonem firmy, a to v re\u00e1ln\u00e9m \u010dase. Teamogy je spu\u0161t\u011bn\u00e9 na monitorech na\u0161eho t\u00fdmu cel\u00fd den.<\/span><\/p>\n

Na\u010fa:<\/em><\/b>Na\u010fa: Co pova\u017eujete za jeden z nejv\u011bt\u0161\u00edch p\u0159\u00ednos\u016f Teamogy pro va\u0161i agenturu?<\/b><\/p>\n

Pavel: <\/b>Teamogy komplexn\u011b pokr\u00fdv\u00e1 nejd\u016fle\u017eit\u011bj\u0161\u00ed procesy, kter\u00e9 v na\u0161em byznysu pot\u0159ebujeme dodr\u017eovat. Je to syst\u00e9m vyv\u00edjen\u00fd pro glob\u00e1ln\u00ed marketingov\u00e9 agentury, jejich projektov\u00fd management a dal\u0161\u00ed pot\u0159eby se zrcadl\u00ed ve funkc\u00edch syst\u00e9mu, a my si t\u00edm zdokonalujeme ty na\u0161e.<\/span><\/p>\n

Na\u010fa:<\/em> M\u016f\u017eete zkusit n\u011bkter\u00e9 z p\u0159\u00ednos\u016f Teamogy kvantifikovat?<\/b><\/p>\n

Pavel: <\/b>Nap\u0159\u00edklad d\u00edky Teamogy uspo\u0159\u00edme \u010das. A \u010das jsou pen\u00edze, \u017ee :). Na\u0161e m\u011bs\u00ed\u010dn\u00ed porady s t\u00fdmem jsou krat\u0161\u00ed, d\u00edky p\u0159ehledu zak\u00e1zek. Teamogy jsme propojili s \u00fa\u010detnictv\u00edm, t\u00edm se data zad\u00e1vaj\u00ed pouze jednou.<\/span><\/p>\n

Na\u010fa:<\/em><\/b>Kdo v\u0161echno ve firm\u011b syst\u00e9m pou\u017e\u00edv\u00e1?<\/b><\/p>\n

Pavel: <\/b>Teamogy pou\u017e\u00edvaj\u00ed v\u0161ichni \u010dlenov\u00e9 t\u00fdmu, v\u010detn\u011b na\u0161ich \u00fa\u010detn\u00edch a n\u011bkter\u00fdch externist\u016f.<\/span><\/p>\n

Na\u010fa:<\/em> I<\/b>Je v n\u011b\u010dem to, \u017ee pou\u017e\u00edv\u00e1te Teamogy, u\u017eite\u010dn\u00e9 i pro va\u0161e klienty?<\/b><\/p>\n

Pavel: Ano, nap\u0159\u00edklad v reportov\u00e1n\u00ed \u010dasu odpracovan\u00e9ho na zak\u00e1zk\u00e1ch, tato funkcionalita umo\u017e\u0148uje exportovat v\u00fdkazy \u010dasu do xls souboru. Vyu\u017e\u00edv\u00e1me to velmi \u010dasto.<\/span><\/b><\/p>\n

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O projektech<\/span><\/b><\/span><\/h6>\n

Na\u010fa:<\/em> Jak\u00e9 projekty realizujete nejrad\u011bji?<\/b><\/p>\n

Pavel: Nejrad\u011bji m\u00e1me dlouhodobou a komplexn\u00ed B2B marketingovou podporu se zapojen\u00edm technologi\u00ed. Mezi na\u0161e technologick\u00e9 partnery pat\u0159\u00ed Google, SharpSpring, AdForm, Meta a dal\u0161\u00ed. Jsme p\u0159esv\u011bd\u010deni, \u017ee pro B2B zna\u010dky je velmi d\u016fle\u017eit\u00e1 rovnov\u00e1ha brandu s v\u00fdkonem. \u010casto je pot\u0159eba p\u0159ed spu\u0161t\u011bn\u00edm pilotn\u00edch kampan\u00ed d\u00e1t do po\u0159\u00e1dku zastaral\u00e9 nebo zanedban\u00e9 kan\u00e1ly, nebo jin\u00e9 d\u016fle\u017eit\u00e9 marketingov\u00e9 polo\u017eky, proto se v\u00fdsledky spolupr\u00e1ce mohou dostavit pozd\u011bji. S klienty r\u00e1di pracujeme na spole\u010dn\u00fdch workshopech, kdy se m\u016f\u017eeme vz\u00e1jemn\u011b inspirovat. Z t\u00e9to synergie pak, po dolad\u011bn\u00ed strategie, vznikaj\u00ed je\u0161t\u011b lep\u0161\u00ed v\u00fdsledky.<\/span><\/b><\/p>\n

Na\u010fa:<\/em> M\u016f\u017eete n\u00e1m bl\u00ed\u017ee p\u0159edstavit n\u011bkter\u00fd z projekt\u016f, na kter\u00e9 jste py\u0161n\u00ed?<\/b><\/p>\n

Pavel: Ano, r\u00e1d. P\u0159edstav\u00edm pr\u00e1ci pro klienty Business Lease a Sch\u00fcttflix.<\/span><\/b><\/p>\n

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O projektech – Business Lease<\/span><\/b><\/span><\/h6>\n

P\u0159ed t\u0159emi lety n\u00e1s oslovila spole\u010dnost Business Lease, kter\u00e1 se specializuje na slu\u017eby operativn\u00edho leasingu a spr\u00e1vu vozov\u00fdch autopark\u016f. <\/span><\/p>\n

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[\/et_pb_text][et_pb_image src=“https:\/\/www.teamogy.com\/wp-content\/uploads\/Business-Lease_Marco_reference-1.png“ title_text=“Business Lease_Marco_reference 1″ _builder_version=“4.25.1″ _module_preset=“default“ border_radii=“on|6px|6px|6px|6px“ global_colors_info=“{}“][\/et_pb_image][et_pb_text _builder_version=“4.25.1″ text_font=“|300|||||||“ ol_font=“|700|||||||“ max_width=“100%“ module_alignment=“center“ custom_margin=“0px||40px||false|false“ custom_padding=“0px||||false|false“ text_text_align=“left“ locked=“off“ global_colors_info=“{}“]<\/p>\n

Zad\u00e1n\u00ed:<\/span><\/span><\/p>\n

C\u00edlem bylo zv\u00fd\u0161en\u00ed po\u010dtu kvalifikovan\u00fdch lead\u016f za pomoci strategick\u00e9ho marketingu a digit\u00e1ln\u00edch forem komunikace. Z\u00edsk\u00e1v\u00e1n\u00ed nov\u00fdch z\u00e1kazn\u00edk\u016f \u0159e\u0161il v dob\u011b zad\u00e1n\u00ed jen obchodn\u00ed t\u00fdm klienta za podpory call centra. Sou\u010dasn\u011b bylo pot\u0159eba zv\u00fd\u0161it pov\u011bdomost o spojen\u00ed zna\u010dky Business Lease s kl\u00ed\u010dov\u00fdm v\u00fdrazem \u201coperativn\u00ed leasing\u201d tak, aby byla zna\u010dka \u010dast\u011bji oslovovan\u00e1 zadavateli do popt\u00e1vkov\u00fdch \u0159\u00edzen\u00ed.<\/span><\/p>\n

Anal\u00fdza:<\/span><\/span><\/p>\n

Na \u00favod jsme zpracovali Desk Research a v n\u00e1vaznosti na to prob\u011bhl Discovery Workshop, s managementem klienta, kde byly agenturou p\u0159edstaveny a s klientem projedn\u00e1ny a schv\u00e1leny hlavn\u00ed sm\u011bry nov\u00e9 digit\u00e1ln\u00ed B2B komunika\u010dn\u00ed strategie. Ze schv\u00e1len\u00e9 strategie vyplynula pot\u0159eba vytvo\u0159en\u00ed zcela nov\u00fdch komunika\u010dn\u00edch kan\u00e1l\u016f a form\u00e1t\u016f, kter\u00e9 doposud nebyly k dispozici.<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=“https:\/\/www.teamogy.com\/wp-content\/uploads\/Business-Lease_Marco_reference2.png“ title_text=“Business Lease_Marco_reference2″ _builder_version=“4.25.1″ _module_preset=“default“ border_radii=“on|6px|6px|6px|6px“ global_colors_info=“{}“][\/et_pb_image][et_pb_text _builder_version=“4.25.1″ text_font=“|300|||||||“ ol_font=“|700|||||||“ max_width=“100%“ module_alignment=“center“ custom_margin=“0px||40px||false|false“ custom_padding=“0px||||false|false“ text_text_align=“left“ locked=“off“ global_colors_info=“{}“]<\/p>\n

Strategie:<\/span><\/span><\/p>\n

Tradi\u010dn\u00ed cestu k z\u00e1kazn\u00edk\u016fm jsme v komunika\u010dn\u00ed strategii doplnili o multikan\u00e1lovou digit\u00e1ln\u00ed komunikaci. Navrhli jsme propojen\u00fd syst\u00e9m slo\u017een\u00fd z v\u00fdkonnostn\u00edch kan\u00e1l\u016f, kter\u00e9 maj\u00ed za c\u00edl zaujmout c\u00edlovou skupinu a zachytit leady. N\u00e1vazn\u011b pak s leady pracuj\u00ed vzd\u011bl\u00e1vac\u00ed (lead nurturing) n\u00e1stroje, kter\u00e9 posunuj\u00ed leady v n\u00e1kupn\u00edm procesu do dal\u0161\u00edch f\u00e1z\u00ed.<\/span><\/p>\n

Cel\u00fd marketingov\u00fd proces je z \u010d\u00e1sti automatizovan\u00fd a chov\u00e1n\u00ed u\u017eivatel\u016f je hodnocen\u00e9 technologi\u00ed na marketing automation. Formou individu\u00e1ln\u00edch konzultac\u00ed jsme pomohli sjednotit prezentaci brandu na LinkedIn a p\u0159ipravili jsme tak sales t\u00fdm na social selling.<\/span><\/p>\n

Po p\u0159\u00edpravn\u00e9 f\u00e1z\u00ed v d\u00e9lce 6 m\u011bs\u00edc\u016f byla kampa\u0148 spu\u0161t\u011bna a je ve v\u0161ech kan\u00e1lech pr\u016fb\u011b\u017en\u011b optimalizov\u00e1na. M\u011b\u0159en\u00ed a reporting v\u00fdsledk\u016f kampan\u011b prob\u00edh\u00e1 na pravideln\u00e9 b\u00e1zi dle dohodnut\u00e9ho setu KPI\u2018s. Krom\u011b standardn\u00edch analytick\u00fdch syst\u00e9m\u016f byl nasazen syst\u00e9m SharpSpring, kter\u00fd vyhodnocuje ukazatele kampan\u00ed na \u00farovni konkr\u00e9tn\u00edch lead\u016f.<\/span><\/p>\n

V\u00fdsledky:<\/span><\/span><\/p>\n

Ka\u017ed\u00fd m\u011bs\u00edc jsou z pr\u016fb\u011b\u017en\u00e9 kampan\u011b z\u00edsk\u00e1v\u00e1ny pro obchodn\u00ed odd\u011blen\u00ed pr\u016fm\u011brn\u011b des\u00edtky nov\u00fdch lead\u016f.<\/span><\/p>\n

V\u00fdrazn\u011b si zna\u010dka Business Lease polep\u0161ila ve vyhled\u00e1v\u00e1n\u00ed na kl\u00ed\u010dov\u00e9 spojen\u00ed \u201coperativn\u00ed leasing\u201d.<\/span><\/p>\n

PPC kampan\u011b v reklamn\u00edch syst\u00e9mech Google a LinkedIn dod\u00e1vaj\u00ed pr\u016fb\u011b\u017enou vizibilitu zna\u010dky v \u0159\u00e1dech statis\u00edc\u016f zobrazen\u00ed za m\u011bs\u00edc.<\/span><\/p>\n

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O projektech – Sch\u00fcttflix \u010cesk\u00e1 republika <\/span><\/b><\/span><\/h6>\n

Nov\u00fdm p\u0159\u00edr\u016fstkem v na\u0161em portfoliu je zaj\u00edmav\u00e1 zna\u010dka Sch\u00fcttflix. Sch\u00fcttflix p\u0159i\u0161el na trh s aplikac\u00ed, kter\u00e1 m\u011bn\u00ed \u201czab\u011bhan\u00e1\u201d pravidla ve stavebnictv\u00ed.<\/span><\/p>\n

Jej\u00ed p\u0159\u00ednos spo\u010d\u00edv\u00e1 v mo\u017enosti objednat sypk\u00e9 materi\u00e1ly v\u010detn\u011b jejich p\u0159epravy prost\u0159ednictv\u00edm on-line aplikace, co\u017e vede nejen k \u00faspo\u0159e \u010dasu a n\u00e1klad\u016f, ale tak\u00e9 k celkov\u00e9mu zpr\u016fhledn\u011bn\u00ed trhu. Aplikace, kter\u00e1 vznikla v roce 2018 v N\u011bmecku, rovn\u011b\u017e umo\u017e\u0148uje zajistit likvidaci stavebn\u00edho odpadu. Pot\u00e9, co aplikace upoutala pozornost v\u00edce ne\u017e 9 000 z\u00e1kazn\u00edk\u016f v N\u011bmecku, kte\u0159\u00ed ji pravideln\u011b pou\u017e\u00edvaj\u00ed, se spole\u010dnost rozhodla expandovat do Polska, Rakouska a \u010ceska.<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=“https:\/\/www.teamogy.com\/wp-content\/uploads\/Marco-_case-study.png“ title_text=“Marco _p\u0159\u00edpadov\u00e1 studie“ _builder_version=“4.25.1″ _module_preset=“default“ border_radii=“on|6px|6px|6px|6px“ global_colors_info=“{}“][\/et_pb_image][et_pb_text _builder_version=“4.25.1″ text_font=“|300|||||||“ ol_font=“|700|||||||“ max_width=“100%“ module_alignment=“center“ custom_margin=“0px||40px||false|false“ custom_padding=“0px||||false|false“ text_text_align=“left“ locked=“off“ global_colors_info=“{}“]<\/p>\n

Zad\u00e1n\u00ed:<\/span><\/span><\/p>\n

Prim\u00e1rn\u00edm c\u00edlem je v horizontu 1 \u2013 2 let budovat obchodn\u00ed s\u00ed\u0165 aktivn\u00edch partner\u016f a n\u00e1sledn\u011b budovat image zna\u010dky a jej\u00ed r\u016fst.<\/span><\/p>\n

Anal\u00fdza:<\/span><\/span><\/p>\n

Tato \u00favodn\u00ed f\u00e1ze zahrnovala n\u011bkolik d\u016fle\u017eit\u00fdch pr\u016fzkum\u016f a anal\u00fdz. Mezi jin\u00fdmi \u0161lo o:<\/span><\/p>\n