{"id":65751,"date":"2023-10-15T19:04:13","date_gmt":"2023-10-15T19:04:13","guid":{"rendered":"https:\/\/www.teamogy.com\/uncategorized-ro\/mc-saatchi-chilanga-foloseste-teamogy\/"},"modified":"2023-10-15T19:04:21","modified_gmt":"2023-10-15T19:04:21","slug":"mc-saatchi-chilanga-foloseste-teamogy","status":"publish","type":"post","link":"https:\/\/www.teamogy.com\/ro\/blog\/mc-saatchi-chilanga-foloseste-teamogy\/","title":{"rendered":"M&C Saatchi Chilanga folose\u0219te Teamogy"},"content":{"rendered":"

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BLOG<\/strong><\/h1>\n

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Manolo Techera, CCO al M&C Saatchi Chilanga \u0219i Alvaro Dopico, CEO al M&C Saatchi Chilanga <\/em><\/p>\n

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<\/span>M&C Saatchi Chilanga folose\u0219te Teamogy<\/span><\/b><\/p>\n

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8 MINUTE DE CITIRE<\/p>\n

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Am avut ocazia s\u0103 discut\u0103m cu directorul general \u0219i partenerul renumitei agen\u021bii de comunicare mexicane M&C Saatchi Chilanga, dl Alvaro Dopico.
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Francisco: <\/em><\/b>Lucra\u021bi de mul\u021bi ani \u00een pozi\u021bii de conducere \u00een industria publicit\u0103\u021bii \u0219i a comunic\u0103rii, \u00eentotdeauna pentru m\u0103rci importante. Care sunt principalele tendin\u021be \u00een publicitate \u0219i marketing \u00een ultima vreme?<\/strong><\/p>\n

Alvaro Dopico<\/b>: <\/strong> <\/em>Putem vedea tendin\u021be peste tot – \u0219i exist\u0103 unele foarte bune – dar, cred, poate, c\u0103 m\u0103rcile ar trebui s\u0103 fie mai preocupate ast\u0103zi de ceva mai mult dec\u00e2t de tendin\u021be. <\/span>\u00cen schimb, ar trebui s\u0103 ne concentr\u0103m asupra r\u0103spunsului pe care \u00eel au oamenii \u00een ziua \u00een care se \u00eentreab\u0103: „Ce a f\u0103cut acest brand pentru mine \u00een timpul pandemiei \u0219i cum m-a ajutat?”. Acest r\u0103spuns este mult mai vital dec\u00e2t tendin\u021bele \u0219i a \u00eenceput s\u0103 aib\u0103 un rol de lider pe pia\u021b\u0103 \u00een prezent.<\/p>\n

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Una dintre campaniile agen\u021biei, de data aceasta clientul este chiar agen\u021bia <\/em><\/p>\n

<\/em><\/p>\n

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Francisco: <\/em>I<\/b>Exist\u0103 un proiect pe care agen\u021bia ta l-a realizat recent \u0219i care \u021bi se pare foarte interesant?<\/strong><\/p>\n

<\/b><\/p>\n

Alvaro Dopico<\/b>:<\/strong><\/em> De fapt, lucr\u0103m chiar acum la un proiect care ar fi trebuit s\u0103 intre \u00een emisie acum 40 de zile. Cu toate acestea, din cauza unor probleme de blocare, a trebuit s\u0103 \u00eel l\u0103s\u0103m \u00een a\u0219teptare. Acest lucru se \u00eentoarce la primul meu r\u0103spuns: cum m\u0103 \u00een\u021belege acest brand, cum \u0219tie ce mi se \u00eent\u00e2mpl\u0103 \u0219i cum \u0219tie ce este important pentru mine? De asemenea, sper s\u0103 v\u0103 pot vorbi \u00een cur\u00e2nd despre o nou\u0103 campanie de comunicare care implic\u0103 mult\u0103 inova\u021bie \u00een culise.<\/span><\/p>\n

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Francisco<\/em><\/b>:<\/em> Care sunt domeniile pe care le considera\u021bi cele mai problematice \u00een industria dumneavoastr\u0103?<\/b><\/strong><\/p>\n

Alvaro Dopico<\/b> : <\/strong><\/em>Frumoas\u0103 \u00eentrebare! Chiar a\u0219 spune c\u0103 exist\u0103 c\u00e2teva domenii problematice foarte importante. Una este reprezentat\u0103 de pitch-urile agen\u021biilor, deoarece acestea sunt, \u00een general, nereglementate \u0219i nepl\u0103tite. O alta este confundarea tehnologiei cu ideile \u0219i \u00een\u021belegerea faptului c\u0103 ideea este la fel de important\u0103 ca \u0219i execu\u021bia pentru a ob\u021bine rezultatul final dorit. \u00cen cele din urm\u0103, oamenii trebuie s\u0103 \u00een\u021beleag\u0103 c\u0103 pentru a construi un brand este nevoie de timp, precum \u0219i de v\u00e2nz\u0103ri pe termen scurt pentru a ob\u021bine o cre\u0219tere pe termen lung.<\/p>\n

<\/span><\/p>\n

Francisco<\/em><\/b>:<\/em> Care a fost principalul motiv pentru care a\u021bi c\u0103utat un sistem pentru compania dumneavoastr\u0103?<\/b><\/strong><\/p>\n

Alvaro Dopico<\/b> :<\/strong><\/em> Pentru a ne ajuta s\u0103 ne dezvolt\u0103m \u0219i pentru a avea toate procesele agen\u021biei \u00eentr-un singur loc.<\/span> C\u0103utam o platform\u0103 unic\u0103 \u00een care s\u0103 avem totul \u00eentr-un singur loc.<\/span><\/p>\n

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Agen\u021bia a pornit de la un singur principiu: Simplitatea brutal\u0103 a g\u00e2ndirii. <\/em><\/p>\n

<\/em><\/p>\n

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Francisco<\/em><\/b>:<\/em> Ce sisteme sau aplica\u021bii erau folosite \u00een compania dumneavoastr\u0103 \u00eenainte de Teamogy?
<\/b> <\/strong><\/p>\n

Alvaro Dopico<\/b>:<\/strong><\/em> Nu am folosit niciunul. Am folosit instrumente standard, dar nu au fost integrate eficient…<\/span><\/p>\n

<\/span><\/p>\n

Francisco<\/em><\/b> : <\/em><\/strong>Ce este diferit acum \u00een compania dumneavoastr\u0103 de la implementarea Teamogy?<\/strong><\/p>\n

Alvaro Dopico<\/b> :<\/strong><\/em> Totul. Putem s\u0103 deschidem sistemul \u0219i s\u0103 vedem toate proiectele noastre \u0219i stadiul lor.
<\/span><\/p>\n

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Francisco<\/em><\/b>: <\/em>Exist\u0103 „fani”\/”ambasadori” \u00een cadrul companiei? <\/b> <\/strong><\/p>\n

Alvaro Dopico<\/b>: <\/strong> <\/em>Ambasadorul cheie este tipul nostru de la IT care a adus Teamogy \u00een agen\u021bia noastr\u0103. El ne-a convins pe mine \u0219i pe oameni s\u0103 o \u00eencerc\u0103m \u0219i acum putem vedea c\u0103 Teamogy ne ajut\u0103 cu adev\u0103rat s\u0103 ne organiz\u0103m mai bine munca.<\/span> <\/p>\n

<\/em><\/b><\/strong><\/p>\n

Francisco<\/em><\/b> : <\/em><\/strong>Cum v-a\u021bi motivat echipa s\u0103 \u00eenceap\u0103 s\u0103 foloseasc\u0103 Teamogy?<\/strong><\/p>\n

Alvaro Dopico: <\/strong><\/em>Ei bine, tot ce am spus cu adev\u0103rat echipei a fost c\u0103, cu Teamogy, munca noastr\u0103 se va \u00eembun\u0103t\u0103\u021bi \u00een toate aspectele. \u0218idup\u0103 cum putem vedea, este un adev\u0103r.<\/span> <\/p>\n

<\/em><\/b><\/strong><\/p>\n

Francisco<\/em><\/b>:<\/em> Toat\u0103 lumea din companie folose\u0219te Teamogy?<\/b><\/strong><\/p>\n

Alvaro Dopico<\/b> :<\/strong><\/em> Da, at\u00e2t departamentul de crea\u021bie, c\u00e2t \u0219i cel de servicii pentru clien\u021bi.<\/span><\/p>\n

<\/span><\/p>\n

Francisco<\/em><\/b>:<\/em> Pentru ce folosi\u021bi Teamogy cel mai mult \u00een cadrul companiei? <\/b> <\/strong><\/p>\n

Alvaro Dopico<\/b> :<\/strong><\/em> Pentru munca de zi cu zi. Cel mai important lucru este s\u0103 \u0219tim care este stadiul proiectelor \u0219i orele pe care le lucr\u0103m pentru clien\u021bi. De asemenea, suntem mai organiza\u021bi \u00een ceea ce prive\u0219te termenele \u0219i livr\u0103rile.<\/p>\n

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Francisco<\/em><\/b>: <\/em> <\/strong><\/span>Dac\u0103 prietenul t\u0103u din alt\u0103 companie te-ar \u00eentreba despre Teamogy, ce i-ai spune? A\u021bi recomanda acest instrument?<\/strong><\/p>\n

Alvaro Dopico<\/b> :<\/strong><\/em>Da, am recomanda Teamogy f\u0103r\u0103 nicio \u00eendoial\u0103.<\/p>\n

<\/span><\/p>\n

Francisco<\/em><\/b> :<\/em><\/strong><\/span>Ce folosi\u021bi cel mai des \u00een Teamogy \u0219i de ce?<\/strong><\/p>\n

Alvaro Dopico<\/b> :<\/strong><\/em> I personally use the option to view the whole agency and see the big picture.<\/p>\n

<\/span><\/p>\n

Francisco<\/em><\/b>:<\/em> V\u0103 mul\u021bumesc pentru timpul acordat \u0219i v\u0103 doresc mult succes cu campanii grozave. <\/b> <\/strong><\/span><\/p>\n

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[\/et_pb_text][et_pb_blurb url=”https:\/\/www.apatestudio.cz\/” image=”https:\/\/www.teamogy.com\/wp-content\/uploads\/logo-MC-Saatchi.jpg” image_max_width=”25%” content_max_width=”1100px” _builder_version=”4.7.7″ _module_preset=”default” header_font=”|300|||||||” width=”100%” custom_margin=”80px|||||” custom_padding=”30px|30px|30px|30px|false|false” border_radii=”on|6px|6px|6px|6px” border_width_all=”1px” border_color_all=”#bababa”]<\/p>\n

M&C SAATCHI Chilanga face parte din M&C SAATCHI Worldwide, cel mai mare grup independent de comunicare de marketing din lume. Cu 29 de birouri, re\u021beaua are peste 1.800 de angaja\u021bi care deservesc peste 200 de clien\u021bi. Agen\u021bia a fost fondat\u0103 \u00een 1995 de Maurice \u0219i Charles Saatchi (dup\u0103 ce au p\u0103r\u0103sit Saatchi & Saatchi) \u0219i este start-up-ul cu cea mai rapid\u0103 cre\u0219tere din istoria publicit\u0103\u021bii. Agen\u021bia a pornit de la un singur principiu: Brutal Simplicity of Thought (simplitatea brutal\u0103 a g\u00e2ndirii). Este mai u\u0219or s\u0103 complici dec\u00e2t s\u0103 simplifici. Ideile simple intr\u0103 mai repede \u00een creier \u0219i r\u0103m\u00e2n acolo mai mult timp. Simplitatea brutal\u0103 a g\u00e2ndirii este, prin urmare, o necesitate dureroas\u0103.<\/p>\n

http:\/\/mcsaatchimexico.com\/<\/strong><\/a><\/p>\n

[\/et_pb_blurb][et_pb_team_member name=”FRANCISCO OMAIRE” image_url=”https:\/\/www.teamogy.com\/wp-content\/uploads\/Francisco.png” _builder_version=”4.9.0″ body_font=”||||||||” position_font=”|||on|||||” position_letter_spacing=”2px” position_line_height=”3em” background_color=”#f4efe7″ min_height=”302px” custom_margin=”80px||80px||false|false” custom_padding=”46px|30px|36px|30px|false|false” child_filter_saturate=”0%” border_radii=”on|10px|10px|10px|10px” border_radii_image=”on|200px|200px|200px|200px” box_shadow_style=”preset3″ locked=”off”]<\/p>\n

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Francisco a lucrat ca \u0219i consultant IT timp de 19 ani \u0219i a \u00een cursul anului 2019 a devenit partener certificat exclusiv al Teamogy \u00een Mexic. <\/span><\/p>\n

A lucrat pentru agen\u021bii de publicitate, agen\u021bii de PR, studiouri de arhitectur\u0103, birouri de avoca\u021bi etc. <\/span><\/p>\n

Este pasionat de triatlon, de sport \u0219i de buna vorbire.<\/span><\/p>\n

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Te-ar putea interesa \u0219i<\/h4>\n

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Nu rata articole interesante \u0219i sfaturi<\/strong><\/h6>\n

[\/et_pb_text][et_pb_text _builder_version=”4.4.4″ text_text_color=”#000000″ module_alignment=”right” custom_margin=”|||0px|false|false” custom_padding=”|||0px”]<\/p>\n

Dac\u0103 vrei s\u0103 fi printre primii, te rug\u0103m s\u0103 introduci adresa ta de e-mail. Vom \u00eencerca s\u0103 \u00ee\u021bi trimitem mereu con\u021binut de calitate \u0219i interesant pentru tine.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.4.4″][et_pb_contact_form captcha=”off” email=”teamogy_registrations@ad-in-one.com” custom_message=”\u00cenregistrare blog” success_message=”V\u0103 mul\u021bumim pentru \u00eenregistrare” _builder_version=”4.6.1″ title_font_size=”26px” custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#ff4c00″ button_border_width=”0px” button_border_radius=”5px” button_use_icon=”off”][et_pb_contact_field field_id=”Email” field_title=”Email” field_type=”email” fullwidth_field=”on” _builder_version=”4.4.4″ form_field_background_color=”#ffffff” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_contact_field][\/et_pb_contact_form][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.26.5″ background_color=”#18181d” background_blend=”color” global_module=”2627″ saved_tabs=”all”][et_pb_row _builder_version=”4.6.1″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.6.1″ text_font=”||||||||” header_font=”||||||||” header_text_align=”center” header_2_font=”||||||||” header_3_font=”|300|||||||” header_3_text_align=”center” header_3_text_color=”#ffffff” header_3_line_height=”1.4em” header_5_font=”||||||||” background_layout=”dark” header_3_font_size_tablet=”” header_3_font_size_phone=”24px” header_3_font_size_last_edited=”on|phone”]<\/p>\n

Dezvolt\u0103-\u021bi afacerea acum<\/h3>\n

[\/et_pb_text][et_pb_text module_class=”data-alias” _builder_version=”4.6.1″ text_font=”||||||||” header_font=”||||||||” header_line_height=”1.7em” header_4_font=”||||||||” header_5_font=”|300|||||||” header_5_text_align=”center” header_5_text_color=”#ffffff” header_5_line_height=”1.5em” max_width=”50%” max_width_tablet=”70%” max_width_phone=”81%” max_width_last_edited=”on|phone” module_alignment=”center” header_5_font_size_tablet=”” header_5_font_size_phone=”17px” header_5_font_size_last_edited=”on|desktop”]<\/p>\n

\u00cencep\u00e2nd cu |LY| |CUR| lunar pe utilizator<\/h5>\n

[\/et_pb_text][et_pb_button button_text=”\u00cencearc\u0103 gratuit” button_alignment=”center” module_id=”try-for-free-button” _builder_version=”4.6.1″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#ff4c00″ button_border_color=”#ff4c00″ button_font=”||||||||” button_use_icon=”off” background_layout=”dark” locked=”off”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Suntem onora\u021bi c\u0103 Irinel Ionescu, fondatorul Agen\u021biei de Branding AMPRO, \u0219i-a facut timp s\u0103 discute cu noi. AMPRO a c\u00e2\u0219tigat 62 de premii interna\u021bionale \u00een categoria Design de ambalaje \u00een ultimii ani.<\/p>\n","protected":false},"author":26,"featured_media":48357,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[248,250],"tags":[],"class_list":["post-65751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-blog-references"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.teamogy.com\/ro\/wp-json\/wp\/v2\/posts\/65751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.teamogy.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.teamogy.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.teamogy.com\/ro\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.teamogy.com\/ro\/wp-json\/wp\/v2\/comments?post=65751"}],"version-history":[{"count":0,"href":"https:\/\/www.teamogy.com\/ro\/wp-json\/wp\/v2\/posts\/65751\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.teamogy.com\/ro\/wp-json\/wp\/v2\/media\/48357"}],"wp:attachment":[{"href":"https:\/\/www.teamogy.com\/ro\/wp-json\/wp\/v2\/media?parent=65751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.teamogy.com\/ro\/wp-json\/wp\/v2\/categories?post=65751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.teamogy.com\/ro\/wp-json\/wp\/v2\/tags?post=65751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}