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Co po vás klient jako po agentuře vlastně chce, když chce „credentials“?
Instead of focusing on what they enjoy and making ends meet, they are overworked. They end up working on a duplicate assignments, wasting time searching for the necessary documents or information. They are fighting data chaos.
Timesheets, or filling them out, is not exactly the most popular activity among people in agencies. It’s a little better in the top management of agencies, but before I focus on a theoretical defense of why we should like timesheets, I will mention two examples from my agency experience. Timesheets that are filled in correctly, are your business friend.
It has happened to everyone – you send an estimate to a client and realize that the client does not like the proposed price. Clients express this disagreement with the price in various ways. These methods vary from straightforward and harsher words such as “Well, you must be crazy” or a more cultured version …
What does the client really want from when he asks for “credentials”?